Digital Marketing Head

About the Role:

As the Head of Digital Marketing, you will own the end-to-end digital strategy, execution, and performance across all online channels. This role combines strategic vision with hands-on execution, ensuring that every marketing effort directly contributes to revenue growth. You will be accountable for driving topline impact through data-driven campaigns that strengthen brand visibility, accelerate lead generation, and deepen customer engagement.

Key Responsibilities:

• Define and own the digital marketing strategy aligned with business goals
• Plan, execute, and optimize campaigns across channels: SEO, SEM / PPC, social media, display ads, email marketing, affiliate marketing, content marketing
• Manage and allocate the digital marketing budget, ensuring ROI on spend
• Lead, mentor, and grow a team of digital marketing professionals
• Set KPIs and targets and report performance to senior leadership
• Use analytics tools (Google Analytics, Search Console, etc.) to track, analyze, and present campaign performance
• Work with content, design, and product teams to ensure cohesive branding and messaging
• Stay updated on digital marketing trends, tools, and best practices
• Conduct competitive analysis, market research, and audience segmentation
• Oversee A/B testing, landing page optimization, and conversion rate optimization
• Manage relationships with external agencies, vendors, and ad networks

Required Qualifications & Skills:

• Bachelor's degree in marketing, Business, or a related discipline (MBA is a plus)
• 6+ years in digital marketing roles, with demonstrated success in campaign outcomes
• 2+ years experience leading or managing a team
• Strong knowledge and hands‑on experience in SEO, SEM / PPC, social media advertising, email marketing, content marketing
• Proficiency with analytics tools (Google Analytics, Tag Manager, etc.) and data interpretation
• Good understanding of conversion funnels, attribution, and CAC / LTV metrics
• Excellent communication, presentation, and stakeholder management skills
• Ability to think strategically and execute tactically
• Strong organizational and project management skills
• Experience working with cross‑functional teams

Preferred / Bonus Skills:

• Experience in B2B / SaaS / e‑commerce domain
• Familiarity with marketing automation tools (e.g. HubSpot, Marketo, Mailchimp)
• Experience with affiliate marketing or partner marketing
• Knowledge of emerging digital channels / technologies (e.g. influencer marketing, short‑form video)
• Certifications (Google Ads, Analytics, Facebook Blueprint, etc.)

Performance-Linked Incentives:

• Revenue Growth Contribution – Revenue achieved through digital campaigns.
• Customer Acquisition Metrics – Achieving CAC benchmarks and lead targets.
• Conversion Efficiency – MQL → SQL → Revenue conversion rate.
• Organic & Brand Growth – SEO ranking, organic traffic, and visibility.

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person