Digital Marketing Executive

Job Title: Digital Marketing Executive Department: Marketing Reports To: Digital Marketing Manager / Marketing Head Location: Vasai West Mumbai Employment Type: Full-time Job Summary:We are looking for a Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be passionate about digital marketing and well-versed in the concepts of SEO, SEM, social media, email campaigns, and website analytics. Key Responsibilities:Plan and execute digital marketing campaigns across various platforms (Google, Meta, LinkedIn, Instagram, etc.) Manage social media accounts, create content calendars, and monitor engagement metrics. Optimize website content for SEO and regularly track keyword performance. Develop and manage PPC campaigns (Google Ads, Meta Ads, etc.) to drive traffic and conversions. Analyze campaign performance data and provide actionable insights and reports. Support in content creation for blogs, newsletters, and online advertisements. Manage email marketing campaigns — design, segmentation, scheduling, and reporting. Collaborate with internal teams (design, sales, product) to align marketing activities with business goals. Stay updated on the latest digital marketing trends, tools, and best practices. Required Skills & Qualifications:Bachelor’s degree in Marketing, Communications, Business, or a related field. 1–3 years of experience in digital marketing or a similar role. Proficiency in digital marketing tools: Google Analytics, Google Ads, Meta Business Suite, SEMrush, Mailchimp, etc. Strong understanding of SEO/SEM, social media, email, and online advertising. Excellent communication and content writing skills. Analytical mindset with the ability to interpret campaign data and metrics. Basic knowledge of design tools (Canva, Adobe Creative Suite) is a plus. Preferred Qualifications:Google Ads and Analytics certifications. Experience with marketing automation tools (HubSpot, Zoho Campaigns, etc.). Familiarity with website CMS platforms (WordPress, Shopify, etc.). Key Performance Indicators (KPIs):Website traffic growth Lead generation and conversion rate ROI on ad campaigns Engagement rate across social channels Email open and click-through rates