Hazelnut Cyborg

Key Responsibilities Performance & Lead Gen Launch/manage Google Ads (Search/PMAX/Remarketing) and Meta/LinkedIn Ads focused on CPL/CAC targets; build retargeting funnels. Own landing pages (copy, forms, basic CRO); coordinate with design/dev for A/B tests. SEO & Web Execute on-page (titles, internal links, schemas), off-page (quality backlinks), and technical hygiene; track GA4/Search Console metrics. Content & Social Manage LinkedIn & Instagram calendars; repurpose blogs/case studies into short posts, carousels, and reels. Draft email campaigns (newsletters, nurture drips) and WhatsApp Business broadcasts; maintain list hygiene and UTM discipline. Typical tasks for this role include creating campaigns, coordinating with sales, preparing emails/newsletters, and following social best practices. Indeed+1 Sales Alignment Work with sales to define lead criteria (MQL SQL), set feedback loops, and improve form fill meeting conversion. Analytics & Reporting Weekly dashboards for CPL, CTR, CVR, ROAS/ROMI, keyword & creative performance ; monthly insights & next-step experiments. B2B/Industry-Specific Build playbooks for verticals (corporate offices, warehouses, hospitals, clinics, retail, co-working, Japanese firms). Coordinate listings/lead platforms (e.g., IndiaMART) and events/webinars for product lines (firewalls, CCTV, EPBX/IPBX, UPS). Must-Have Skills 12 years hands-on with Google Ads, Meta/LinkedIn Ads, GA4, Search Console , and an email tool. Working knowledge of SEO basics , UTMs , and A/B testing ; basic design/video (Canva/CapCut) is a plus. Strong copywriting for B2B (ad copy, landing pages, LinkedIn posts, emails). Excel/Sheets for performance tracking; familiarity with Zoho/HubSpot CRM is a plus. Industry templates highlight planning/execution across channels, brand consistency, and performance tracking as core requirements.