Digital Marketing Executive

Key Responsibilities

• Performance & Lead Gen

• Launch/manage

  Google Ads (Search/PMAX/Remarketing)

  and

  Meta/LinkedIn Ads

  focused on CPL/CAC targets; build retargeting funnels.
• Own

  landing pages

  (copy, forms, basic CRO); coordinate with design/dev for A/B tests.

• SEO & Web

• Execute on-page (titles, internal links, schemas), off-page (quality backlinks), and technical hygiene; track

  GA4/Search Console

  metrics.

• Content & Social

• Manage LinkedIn & Instagram calendars; repurpose blogs/case studies into short posts, carousels, and reels.
  
• Draft

  email campaigns

  (newsletters, nurture drips) and

  WhatsApp Business

  broadcasts; maintain list hygiene and UTM discipline. Typical tasks for this role include creating campaigns, coordinating with sales, preparing emails/newsletters, and following social best practices. Indeed+1

• Sales Alignment

• Work with sales to define lead criteria (MQL SQL), set feedback loops, and improve

  form fill meeting

  conversion.

• Analytics & Reporting

• Weekly dashboards for

  CPL, CTR, CVR, ROAS/ROMI, keyword & creative performance

  ; monthly insights & next-step experiments.

• B2B/Industry-Specific

• Build playbooks for verticals (corporate offices, warehouses, hospitals, clinics, retail, co-working, Japanese firms).
  
• Coordinate listings/lead platforms (e.g., IndiaMART) and events/webinars for product lines (firewalls, CCTV, EPBX/IPBX, UPS).
  

Must-Have Skills

• 12 years hands-on with

  Google Ads, Meta/LinkedIn Ads, GA4, Search Console

  , and an email tool.
• Working knowledge of

  SEO basics

  ,

  UTMs

  , and

  A/B testing

  ; basic design/video (Canva/CapCut) is a plus.
• Strong copywriting for B2B (ad copy, landing pages, LinkedIn posts, emails).
  
• Excel/Sheets for performance tracking; familiarity with

  Zoho/HubSpot CRM

  is a plus.

Industry templates highlight planning/execution across channels, brand consistency, and performance tracking as core requirements.