Digital Marketing Executive

Position Overview

We are seeking a motivated and creative Digital Marketing Executive with around 1 year of professional experience in digital marketing to join our dynamic team. The ideal candidate will have foundational expertise in SEO, social media, paid advertising, content creation, and analytics, along with a strong desire to grow into a well-rounded digital marketing professional. This role requires an individual who can balance strategic thinking with hands-on execution to support marketing campaigns that drive engagement, traffic, and conversions.

As a Digital Marketing Executive, you will work closely with the marketing team, sales team, and external stakeholders to deliver measurable results across multiple digital channels. You will contribute to campaign planning, execution, optimization, and reporting, ensuring that the brand achieves strong online visibility and customer engagement.

Key Responsibilities1. Search Engine Optimization (SEO)

• · Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify target keywords.
• · Optimize on-page elements such as meta tags, headers, URLs, and internal linking to improve website ranking.
• · Support link-building campaigns and collaborate with content writers to produce SEO-friendly articles, blogs, and landing pages.
• · Monitor website performance using Google Search Console and Google Analytics to track traffic, impressions, and keyword positions.
• · Conduct regular website audits to identify technical SEO issues and coordinate with developers for fixes.

2. Social Media Marketing

• · Manage daily posting, engagement, and content scheduling across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• · Assist in planning and executing social media campaigns to boost brand awareness and audience engagement.
• · Monitor trends, hashtags, and competitor activity to suggest creative ideas for posts and stories.
• · Analyze social media performance using insights tools to measure reach, engagement, and conversions.
• · Engage with followers, respond to queries, and maintain a positive brand image online.

3. Content Marketing

• · Support the creation of content calendars for blogs, newsletters, social media posts, and campaigns.
• · Coordinate with designers and copywriters to produce engaging visual and written content.
• · Repurpose content across different channels (e.g., turning a blog into a LinkedIn post or infographic).
• · Assist in email marketing campaigns, including drafting newsletters, building subscriber lists, and monitoring open and click-through rates.

4. Paid Advertising (PPC & Social Ads)

• · Assist in planning and executing paid ad campaigns on Google Ads, Facebook Ads, Instagram, and LinkedIn.
• · Perform keyword research for paid campaigns to improve ad targeting and reduce CPC.
• · Monitor campaign performance metrics (CTR, conversion rate, cost per lead) and suggest optimizations.
• · Test ad creatives, audience targeting, and bidding strategies to maximize ROI.

5. Analytics & Reporting

• · Generate weekly and monthly performance reports across all channels.
• · Track KPIs such as website traffic, lead generation, social media engagement, and campaign ROI.
• · Provide insights and recommendations to improve campaign effectiveness.
• · Use tools like Google Analytics, Facebook Insights, and Excel to interpret data trends.

6. Market & Competitor Research

• · Conduct competitor analysis to benchmark performance and identify growth opportunities.
• · Stay updated with digital marketing trends, tools, and best practices.
• · Research audience preferences and behaviors to support data-driven decision-making.

Required Skills & CompetenciesTechnical Skills

• · Basic understanding of SEO tools (Google Analytics, SEMrush, Ahrefs, Moz).
• · Familiarity with social media platforms and scheduling tools (Buffer, Hootsuite, Meta Business Suite).
• · Knowledge of Google Ads, Facebook Ads Manager, and paid campaign basics.
• · Experience with email marketing platforms like Mailchimp or HubSpot.
• · Hands-on experience with MS Excel/Google Sheets for reporting and data analysis.
• · Basic knowledge of CMS platforms (e.g., WordPress, Wix, or Shopify).

Soft Skills

• · Strong written and verbal communication skills.
• · Creative mindset with the ability to generate innovative campaign ideas.
• · Attention to detail and organizational skills to manage multiple tasks.
• · Analytical thinking and problem-solving capabilities.
• · Ability to collaborate in a team while also working independently.
• · Proactive attitude with a willingness to learn and adapt quickly.

Qualifications

• · Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• · 1 year of professional experience in digital marketing (internship or full-time role).
• · Certifications in Google Analytics, Google Ads, or HubSpot (preferred but not mandatory).
• · A portfolio of executed campaigns or reports will be an added advantage.

Sample Work Schedule

• · Monday to Friday (5 Days Working)
• · Standard working hours with flexibility for campaign deadlines.
• · Occasional weekend or evening work may be required during campaign launches.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Experience:

• SEO: 1 year (Preferred)

Work Location: In person