Digital Marketing Executive

Softstone Industries Private Limited

Job Description

Designation: Sales Support & Digital Marketing Specialist

Department: Business Development / Sales & Marketing

Reports to: Head – Business Development

Mission:

To provide seamless backend support to the sales team, ensure timely client communication, and enhance brand presence through digital and email marketing initiatives. This role acts as a bridge between internal teams and external stakeholders to maintain responsiveness, order clarity, and marketing visibility.

Key Responsibilities 

Sales Coordination & Support

· Share offers/quotations with clients on request from the sales team.

· Follow up with the sales team for order updates, client requirements, and pipeline tracking.

· Feed and maintain accurate data in Odoo CRM on behalf of the sales team.

· Follow up with the dispatch/logistics team for timely dispatch of client orders.

· Draft and send professional emails for scheduling meetings and plant visits.

· Maintain and update offer trackers, client communication logs, and internal CRM sheets.

Client Interaction (Mild)

· Respond to standard client queries and communications over email or phone under the direction of sales leads.

· Ensure timely and courteous follow-ups to maintain client confidence and responsiveness.

Digital & Email Marketing + Content Writing

· Assist in managing email marketing campaigns, client newsletters, and updates.

· Create and manage social media content, digital brochures, and corporate communications.

· Write crisp content for product campaigns, internal mailers, and customer communication.

· Coordinate basic digital marketing tasks (post scheduling, website updates, vendor coordination).

· Training Support & Internal Communication

· Create basic training modules and learning content for sales and onboarding purposes.

· Work closely with sales, design, and admin teams for coordination.

· Ensure marketing material and documentation are up to date.

Required Qualifications & Skills

· Bachelor’s degree in Marketing, Mass Communication, Business Administration or related field.

· 1–2 years’ experience in sales coordination, marketing assistance, or client communication roles.

· Excellent verbal and written communication skills in English and Hindi.

· Working knowledge of MS Office, Canva, and basic digital/email marketing tools.

· Familiarity with Odoo or similar CRM software is a plus.

· Good sense of responsibility and ability to work independently.

Preferred Traits

· Organized, punctual, and proactive

· Willing to learn technical aspects of lime and industrial products

· Creative mindset for content generation

· Polite and professional demeanor in communication

What we offer?

· Competitive salary

· Learning and growth in sales and digital marketing

· Collaborative work environment

· Exposure to industrial B2B sales process