Digital Marketing Specialist and Sales Support

Softstone Industries Private Limited

Job Description

Designation: Sales Support & Digital Marketing Specialist

Department: Business Development / Sales & Marketing

Reports to: Head – Business Development

Mission:

To provide seamless backend support to the sales team, ensure timely client communication, and enhance brand presence through digital and email marketing initiatives. This role acts as a bridge between internal teams and external stakeholders to maintain responsiveness, order clarity, and marketing visibility.

• Key Responsibilities

Sales Coordination & Support

·      Share offers/quotations with clients on request from the sales team.

·      Follow up with the sales team for order updates, client requirements, and pipeline tracking.

·      Feed and maintain accurate data in Odoo CRM on behalf of the sales team.

·      Follow up with the dispatch/logistics team for timely dispatch of client orders.

·      Draft and send professional emails for scheduling meetings and plant visits.

·      Maintain and update offer trackers, client communication logs, and internal CRM sheets.

Client Interaction (Mild)

·      Respond to standard client queries and communications over email or phone under the direction of sales leads.

·      Ensure timely and courteous follow-ups to maintain client confidence and responsiveness.

Digital & Email Marketing + Content Writing

·      Assist in managing email marketing campaigns, client newsletters, and updates.

·      Create and manage social media content, digital brochures, and corporate communications.

·      Write crisp content for product campaigns, internal mailers, and customer communication.

·      Coordinate basic digital marketing tasks (post scheduling, website updates, vendor coordination).

·      Training Support & Internal Communication

·      Create basic training modules and learning content for sales and onboarding purposes.

·      Work closely with sales, design, and admin teams for coordination.

·      Ensure marketing material and documentation are up to date.

• Required Qualifications & Skills

·      Bachelor’s degree in Marketing, Mass Communication, Business Administration or related field.

·      1–2 years’ experience in sales coordination, marketing assistance, or client communication roles.

·      Excellent verbal and written communication skills in English and Hindi.

·      Working knowledge of MS Office, Canva, and basic digital/email marketing tools.

·      Familiarity with Odoo or similar CRM software is a plus.

·      Good sense of responsibility and ability to work independently.

• Preferred Traits

·      Organized, punctual, and proactive

·      Willing to learn technical aspects of lime and industrial products

·      Creative mindset for content generation

·      Polite and professional demeanor in communication

• What we offer?

·      Competitive salary

·      Learning and growth in sales and digital marketing

·      Collaborative work environment

·      Exposure to industrial B2B sales process