Digital Marketing Executive

A Digital Marketing Specialist is responsible for planning, executing, and managing various digital marketing strategies and campaigns to enhance brand visibility, drive website traffic, and generate leads or sales. This role involves utilizing a range of digital channels and platforms to connect with target audiences, build engagement, and achieve business goals. Key Responsibilities: Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with overall business objectives. Identify target audiences, personas, and segmentations to tailor campaigns effectively. Content Management: Create and curate compelling and relevant content across various digital channels, including social media, websites, blogs, emails, and more. Ensure content aligns with brand guidelines, messaging, and SEO best practices. Social Media Management: Plan, schedule, and manage social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Engage with followers, respond to comments, and monitor trends to optimize social media presence. Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search visibility and rankings. Conduct keyword research, analyze website performance, and implement SEO strategies. Pay-Per-Click (PPC) Advertising: Create, manage, and optimize paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising. Monitor ad performance, analyze data, and make adjustments to improve ROI. Email Marketing: Develop email marketing campaigns, including creating compelling content, designing templates, and managing email lists. Track open rates, click-through rates, and conversion rates to refine email strategies. Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and ROI. Create regular reports to showcase campaign performance and provide actionable insights. Digital Marketing Tools: Utilize various digital marketing tools such as Google Analytics, social media management platforms, email marketing software, and SEO tools. PPC Expert to join our dynamic team and embark on a rewarding career journey Campaign Strategy: Develop PPC advertising strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness. Keyword Research: Conduct extensive keyword research to identify relevant and high-performing keywords for PPC campaigns. Ad Copywriting: Create compelling ad copy and design ad creatives to maximize click-through rates and conversions. Campaign Setup: Set up and configure PPC campaigns, including selecting targeting options, budget allocation, and bid strategies. Ad Group Structuring: Organize ads into ad groups with relevant keywords to improve ad relevance and quality scores. Ad Extensions: Utilize ad extensions to enhance ad visibility and provide additional information to users. Bid Management: Monitor and adjust bids to optimize campaign performance and achieve the best return on investment (ROI). A/B Testing: Conduct A/B and multivariate tests to evaluate the effectiveness of ad creatives, landing pages, and various campaign elements. Quality Score Improvement: Work on improving the quality scores of keywords and ads to reduce costs and improve ad rankings. Tracking and Analytics: Set up tracking mechanisms and use web analytics tools to measure and report on campaign performance. Conversion Tracking: Implement conversion tracking to measure and analyze the effectiveness of PPC campaigns in achieving desired actions (e.g., form submissions, purchases). Negative Keyword Management: Identify and manage negative keywords to prevent ads from displaying for irrelevant search queries. Budget Management: Manage daily and monthly budgets, making adjustments as needed to ensure cost-effectiveness. Competitor Analysis: Analyze competitors' PPC strategies and identify opportunities for improvement. Geo-Targeting: Implement geo-targeting to display ads to specific geographic locations, tailoring campaigns to local or global audiences. Ad Network Selection: Choose the most suitable ad networks and platforms for each campaign. Required Candidate profile Dynamic digital Engineer with expertise in SEO, PPC, social media, and analytics. Proven track record of boosting engagement, leads and ROI. Google Ads certified with strong campaign optimization skills