Digital Marketing Executive

About the Role:

We are seeking a skilled Digital Marketing Executive to manage and optimize our online campaigns across Meta (Facebook/Instagram) and Google Ads, enhance website conversions, and execute marketing automation workflows.

Key Responsibilities:

• Plan, launch, and optimize Meta & Google Ads campaigns.
• Monitor KPIs (CPL, CPA, ROAS, CTR, Conversion Rates) and share reports.
• Implement tracking via GA4, GTM, Meta Pixel, UTM links.
• Manage social media presence and posting schedules.
• Optimize website user experience using tools like Hotjar/Clarity.
• Create automation flows for lead nurturing, abandoned carts, and re-engagement.
• Segment audiences for personalized communication.

Requirements:

• 2+ years in digital marketing with Meta & Google Ads experience.
• Strong analytical and optimization skills.
• Familiarity with GA4, GTM, and marketing automation tools.
• Excellent communication and attention to detail.

Interested candidates can share their CV at candidate@emori.in