Digital Marketing Executive

𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Kolkata

𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲: Full-Time

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱: 1–3 Years (Digital Marketing)

𝗥𝗼𝗹𝗲𝘀 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

𝟭. 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺)

* Plan, execute, and manage paid ad campaigns on Meta platforms.

* Conduct audience research, segmentation, and targeting for precise reach.

* Optimize campaigns for CTR, CPC, and conversions.

* Monitor performance metrics via Meta Business Suite and prepare reports.

𝟮. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 (𝗦𝗲𝗮𝗿𝗰𝗵, 𝗗𝗶𝘀𝗽𝗹𝗮𝘆, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲)

* Create and manage Google Search, Display, and Video campaigns.

* Perform keyword research and write compelling ad copies.

* Optimize bidding strategies, ad placements, and landing pages for better ROI.

* Track conversions through Google Analytics and Google Tag Manager.

𝟯. 𝗦𝗘𝗢 (𝗢𝗻-𝗣𝗮𝗴𝗲 & 𝗢𝗳𝗳-𝗣𝗮𝗴𝗲)

* Conduct keyword research and develop SEO-friendly content strategies.

* Implement on-page SEO (meta tags, headers, site speed, internal linking).

* Manage off-page SEO (link building, directory submissions, guest posting).

* Monitor keyword rankings and organic traffic growth via Google Search Console & Analytics.

𝟰. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

* Prepare weekly and monthly performance reports.

* Analyze data to provide actionable insights for campaign improvement.

* Keep up with latest trends and updates in digital marketing platforms.

𝗞𝗲𝘆 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:

* 3 Years Proven experience in Meta Ads, Google Ads, and SEO.

* Strong understanding of campaign optimization & A/B testing.

* Excellent Proficiency in tools like Google Analytics, Google Tag Manager, SEMrush/Ahrefs, Meta Business Suite.

* Knowledge of basic HTML/CSS for SEO purposes is a plus.

• * Excellent analytical, communication, and time-management skills.