Digital Marketing Executive

Job description:

Company : Pavans Group Techsoft Pvt Ltd

Location : Vadodara

Website: www.pavansgroup.com

Apply at: www.pavansgroup.com/careers

About Us

Pavans Group Techsoft Pvt Ltd is a fast-growing, highly ambitious, and creative organization based in Vadodara. We specialize in mobile app development, website development, web-based application development, and open-source customization. Our projects are innovative and driven by the demands of our high-profile client.

Position Overview

The Digital Marketing role involves planning and executing online campaigns to promote the company’s brand, products, or services. The candidate should be skilled in modern marketing tools and strategies, with the ability to drive brand awareness, website traffic, and lead generation through effective digital channels.

Experience : 1-4 Years

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Why Join Us?

• Opportunity to work on cutting-edge projects with leading clients.
• Collaborative, innovative, and inclusive work environment.
• Clear growth path and career development opportunities.
• Be part of a passionate and talented team shaping the digital future.

Job Types: Full-time, Permanent

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹15,000.60 - ₹25,000.14 per month