Digital Marketing Executive

Urgent Hiring || Digital Marketing Executive || Tilak Nagar, Delhi

Company Name:

Profile- Digital Marketing Executive

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CTC:upto 3 lpa

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Company Overview

OrbiTouch HR, established in 2011 and headquartered in Delhi, is renowned for its comprehensive recruitment solutions across IT and non-IT sectors. We pride ourselves on providing end-to-end HR services to a diverse clientele nationwide. Our reputation as a trusted partner is built on our ability to source, attract, and engage top-tier talent for organizations of all sizes.

Key Responsibilities

Campaign Management

• Plan and execute multi-channel digital marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Manage paid advertising campaigns (PPC, display, remarketing) with a focus on ROI tracking and performance optimization.

SEO/SEM

• Optimize website content for search engines (on-page & off-page SEO).
• Run and manage Google Ads/Search Engine Marketing campaigns.
• Monitor and improve website performance, including rankings, backlinks, and domain authority.

Content, Social Media & Mass Mailing

• Develop content strategies for social media, blogs, and email campaigns.
• Create engaging posts, videos, and stories across Facebook, Instagram, LinkedIn, and YouTube.
• Plan and execute mass mailing campaigns for lead generation and brand promotion.
• Collaborate with design and content teams for high-quality marketing materials.

Website & Analytics

• Maintain and update the company website (preferably WordPress-based).
• Track user behavior and campaign performance using Google Analytics and other tools.
• Prepare weekly/monthly KPI reports.

Coordination

• Work closely with Sales, Design, and Operations teams to align marketing initiatives with business goals.
• Support B2B lead generation campaigns targeting corporate clients and HR decision-makers.

Key Skills & Requirements

• Proficiency in social media marketing platforms: Facebook, Instagram, Twitter, Pinterest, LinkedIn.
• Experience with Microsoft Bing Ads, Google Ads, LinkedIn Ads.
• Expertise in WhatsApp and Email marketing.
• Strong knowledge of Google Analytics, Search Console, Canva, WordPress, and Mailchimp/Zoho.
• Experience with mass mailing platforms such as Mailchimp, SendinBlue, Zoho Campaigns.
• Expertise in SEO/SEM with tools like Ahrefs, SEMrush.
• Excellent copywriting and storytelling skills.
• Basic knowledge of HTML/CSS is a plus.
• Familiarity with CRM and marketing automation tools.
• Data-driven mind-set with a performance-oriented approach.