Job
Description
Please read carefully before applying for the JOB: Job1:- Digital Growth Team (Hyderabad) – Senior & Junior Roles (Remote/Office • Send applications to indiajobs.ai@gmail.com – applications via Apna alone won’t be considered) Who We Are:- A fast-growing online learning platform focused on high-impact parenting education. We need two growth-minded marketers: one Senior Digital Growth Strategist and one Junior Growth & Engagement Associate. Read both sections carefully and apply only for the role matching your experience. Senior Digital Growth StrategistSalary: ₹45,000–₹70,000 / month What You’ll Do: End-to-end Growth Strategy: Build and execute paid-media campaigns (Facebook/Instagram/Google Ads) to generate leads at an efficient CPL. Cross-Channel Oversight: Own SEO keyword strategy, on-page best practices, social/community outreach (daily posts, weekly live sessions), and email/CRM automation. Data-Driven Optimization: Create/maintain a simple dashboard tracking CPL, CPL by channel, landing-page drop-off, email-flow metrics, and conversion rates. Pivot spend immediately if any channel underperforms. Team Leadership: Mentor one Junior Associate—conduct daily check-ins, review their work (ads, social posts, SEO, emails), and hold them to deadlines. Coordinate with writers, video editors, and telecallers so assets feed the funnel seamlessly. Must-Have Qualifications: 3+ years in digital marketing or growth for an online course, ed-tech, subscription-based, or consumer platform. Proven track record scaling paid-media budgets (₹200 000+ per month) while maintaining or lowering CPL (≤ ₹300). Strong analytics skills: Google Analytics, Sheets formulas (e.g., VLOOKUP/QUERY), UTM tracking, and dashboard creation (Sheets or Data Studio). Excellent communicator: Able to write concise ad briefs, funnel copy guidelines, and weekly summary reports. Experience managing/mentoring at least one junior team member. How to Apply (Senior): Email: indiajobs.ai@gmail.com Subject line: “Senior Digital Growth Strategist – [Your Name]” Attach: A one-page PDF or spreadsheet summarizing a past paid-media campaign: budgets, weekly leads, CPL, ROAS, and any pivots you made. Your résumé (≤ 2 pages). Note: Applications without the one-pager will be discarded. Job2:- Junior Growth & Engagement AssociateSalary: ₹18 000–₹25 000 / month What You’ll Do: Paid-Media Execution: Under Senior’s guidance, set up Facebook/Instagram and Google Ads (search + video). Build audiences, write ad copy, and produce 8–10 creatives per week. Pause any ad with CTR < 0.8 % or frequency > 3; scale winners promptly. Landing-Page & On-Page SEO: Ensure each new blog/landing page has an SEO-optimized title (≤ 60 characters), meta description (≤ 155 characters), a clear H1, and proper UTM tags. Upload/formats posts in the CMS, add alt tags, and run weekly rank checks. Social & Community Engagement: Publish 2–3 posts daily on Instagram and Facebook (Feed + Stories) that funnel to lead magnets or sign-ups. Use provided assets to craft visuals in Canva/Photoshop. Respond to comments/DMs within 12 hours and run “tag-a-friend” promotions; track engagement and new leads. Email & CRM Flow: Build/maintain a 3-email drip sequence (e.g., Day 0: Welcome + “10-Minute Bonding Tip”; Day 2: Program overview; Day 5: Final offer). Tag leads by source and track open rates (≥ 25 %) and CTR (≥ 3 %). Basic Analytics & Reporting: Pull weekly Google Analytics metrics (sessions, new users, bounce rate, top sources) and update a shared CPL tracker (daily ad spend ÷ leads). Flag any landing page with > 60 % bounce or > 50 % form abandonment. Must-Have Qualifications: 1–2 years of hands-on digital-marketing work, including managing paid ads with a budget ≥ ₹10000. Comfortable in Facebook Business Manager and/or Google Ads UI—able to launch a campaign from scratch. Basic design skills (Canva or Photoshop) to create/modify banners and carousels. Experience publishing social content (Instagram/Facebook) and writing captions that drive clicks. Familiarity with an email-marketing/CRM tool Understanding of on-page SEO basics (title tags, meta descriptions, H1s, alt tags). Extremely organized—able to juggle multiple ad sets, email flows, and landing-page tasks without missing deadlines. How to Apply (Junior): Email: indiajobs.ai@gmail.com Subject line: “Growth & Engagement Associate – [Your Name]” Attach: A screenshot or PDF from a paid-ads dashboard showing CPM, CTR, and CPL. Your resume (≤ 2 pages). In the email body (two sentences): “Which metric is most critical in Month 1 to ensure efficient lead acquisition, and why?” Note: Applications missing either the dashboard screenshot or the metric answer will be ignored. Important– Posting on Apna is fine to reach candidates, but all applications must be emailed to indiajobs.ai@gmail.com with the required deliverables. Apna-only submissions will not be considered. – Reviewing happens on a rolling basis—if you meet the criteria, we’ll reply quickly. Good luck—and thank you for applying!
