Digital Marketing Executive

Company:

Myfluiditi Software Solution Pvt Ltd
Location: Chennai, India (Work from Office)Employment Type: Full-Time | Experience: 1–3 Years

Job Overview:

Myfluiditi Software Solution Pvt Ltd is seeking a results-driven Digital Marketing Executive with 1–3 years of experience to join our in-house marketing team. The ideal candidate will have a strong command of Google Ads, SEO, Email Marketing, and AI-powered marketing tools to lead performance-driven global campaigns. You will play a critical role in generating qualified, conversion-ready leads, optimizing marketing performance, and eliminating irrelevant or low-quality traffic.

Key Responsibilities:

• Plan and execute global digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and Email.
• Manage and optimize Google Ads (Search, Display, Shopping) with performance-focused strategies (CTR, CPC, ROAS).
• Implement advanced SEO strategies including on-page, off-page, and technical SEO to grow organic visibility.
• Design and execute automated email marketing campaigns via platforms like Mailchimp or SendGrid.
• Utilize AI tools (e.g. ChatGPT, Jasper, SurferSEO, Copy.ai) to streamline content generation, keyword research, segmentation, and ad creatives.
• Deliver high-quality, pre-qualified leads to clients by filtering out junk traffic and irrelevant inquiries using audience segmentation and targeting.
• Monitor campaign performance using tools such as Google Analytics 4, Google Tag Manager, and Search Console.
• Collaborate with internal teams (designers, content writers, developers) to align campaigns with marketing goals.
• Regularly prepare and present detailed performance reports with data-driven insights and improvement strategies.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of hands-on experience in digital marketing.
• Proficiency in:
• Google Ads (Search, Display, Shopping)
• SEO (technical, content, and link-building)
• Email Marketing Platforms (e.g. Mailchimp, SendGrid)
• Strong working knowledge of AI tools in marketing workflows.
• Familiarity with Google Analytics 4, Search Console, Tag Manager, and lead-tracking setups.
• Strong analytical skills and attention to detail.
• Excellent communication and copywriting skills.

Preferred (Good to Have):

• Google Ads / Google Analytics / HubSpot certifications.
• Experience in managing international digital campaigns.
• Familiarity with tools like SEMrush, Ahrefs, Canva, or HubSpot.
• Understanding of performance marketing metrics like ROAS, CPA, LTV.

What We Offer:

• Work on high-impact, global marketing campaigns.
• Access to premium AI and MarTech tools.
• A collaborative in-office environment in Chennai.
• Professional growth and learning opportunities.
• Performance-based incentives and competitive salary.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

• Day shift

Work Location: In person