Digital Marketing Executive

Bridgexcel

2 - 3 years

5 - 6 Lacs

faridabad

Posted:-1 days ago| Platform:

Apply

Skills Required

google ads facebook ads manager fintech marketing affiliate marketing digital marketing crm tools google analytics nbfc marketing google tag manager instagram ads rbi financial guideline

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
Ensure all campaigns comply with
RBI and NBFC advertising norms
.
Collaborate with
affiliate networks and digital agencies
for lead generation.
Manage budgets, optimize
CPL and ROI
, and track lead-to-conversion performance.
Prepare performance reports and ensure campaigns meet business goals.
Define and refine
target audience strategies
to boost engagement and conversions.

Required Skills & Qualifications:

Bachelors degree in
Marketing, Business Administration
, or related field.
2–3 years’ experience
in digital marketing (Fintech/NBFC/Banking preferred).
Hands-on with
Google Ads, Facebook Business Manager, and affiliate marketing
.
Strong knowledge of
RBI guidelines
, campaign analysis, and budget management.
Proficient in
Google Analytics, Tag Manager, and CRM tools
.
Excellent
communication, negotiation, and analytical skills
.

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