Digital Marketing Executive

*About the Role:*We are looking for a passionate and results-driven *Digital Marketing Executiveto join our dynamic marketing team.
The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company s products and services. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.---### *Key Responsibilities:*Plan, execute, and monitor all *digital marketing campaignsacross various channels SEO, SEM, social media, email marketing, and content marketing.Conduct *keyword research, competitor analysis,and identify trends to optimize marketing performance.Manage and grow the company s *social media presence(Facebook, Instagram, LinkedIn, Twitter, YouTube, etc).Execute *Google Ads, Meta Ads, and other paid campaignsto drive traffic and conversions.Handle *Search Engine Optimization (On-page Off-page)activities to improve website visibility.Create engaging and SEO-friendly *contentfor websites, blogs, and social media.Track, analyze, and report on key *performance metrics(ROI, CTR, conversions, engagement rates).Collaborate with designers, developers, and other team members to ensure brand consistency across all marketing channels.Manage *email marketing campaigns*, newsletters, and promotional content.Stay up-to-date with the latest digital marketing trends, technologies, and best practices.---### *Required Skills Qualifications:*Bachelor s degree in Marketing, Business, or a related field.Proven experience (1-3 years) in digital marketing or a similar role.Strong knowledge of *SEO, SEM, Google Ads, social media marketing,and *Google Analytics.*Familiarity with tools such as *Google Search Console, Ahrefs, SEMrush, Canva, Meta Business Suite,and *Mailchimp.*Excellent communication, analytical, and creative thinking skills.Ability to multitask and work on multiple projects simultaneously.Basic knowledge of *WordPressor other CMS platforms is an added advantage.---### *Preferred Qualifications:*Certification in *Google Ads, SEO, or Digital Marketing(preferred but not mandatory).Experience with *B2B or B2C campaigns.*Understanding of *content strategyand *lead generation.*---### *Key Performance Indicators (KPIs):*Website traffic growthLead generation conversion rateSocial media engagementROI from paid campaignsKeyword ranking improvement---### *Why Join Us:*Opportunity to work with a growing and innovative marketing team.Exposure to global marketing campaigns and advanced tools.Supportive work culture focused on creativity and results.Career growth and skill development opportunities.