Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities:

1. Lead Generation & Campaign Management

• Develop and execute lead generation strategies through digital platforms.
• Plan, run, and optimize performance-driven ad campaigns across

  Google Ads (Search, Display, YouTube)

  and

  Meta Ads (Facebook & Instagram)

  .
• Track ROI and conversion metrics to ensure consistent growth in leads and CPL optimization.

2. SEO (Search Engine Optimization)

• Perform on-page and off-page SEO to improve keyword rankings and organic visibility.
• Conduct keyword research, competitor analysis, and technical audits.
• Monitor SEO performance using tools like Google Search Console, Ahrefs, SEMrush, etc.

3. SMO / Social Media Management

• Create, schedule, and publish engaging content across all social media platforms.
• Build community and engage with followers to increase brand awareness.
• Use insights and analytics to guide strategy and content improvements.

4. GMB & Local Listings

• Set up and manage Google My Business (GMB) profile and other relevant directories.
• Optimize local SEO through citations, location-based keywords, and regular updates.

5. Website & Landing Page Management

• Coordinate with developers/designers to ensure the website is conversion-optimized.
• Create, test, and refine landing pages for campaigns using tools like Elementor, Webflow, etc.
• Ensure proper setup of tracking tools like Google Analytics (GA4), Google Tag Manager, and Facebook Pixel.

6. Reporting & Analysis

• Prepare weekly/monthly reports on campaign performance, lead flow, and key metrics.
• Analyze data to recommend actionable insights for continuous improvement.

Requirements:

• 1–3 years of experience in digital marketing, with a focus on

  lead generation

  .
• Proficiency in

  Google Ads

  ,

  Meta Ads

  ,

  SEO

  ,

  GMB

  ,

  Google Analytics

  , and social media platforms.
• Knowledge of marketing automation, email marketing tools, and basic design/editing tools (Canva, Adobe, etc.) is a plus.
• Strong analytical skills and ability to make data-driven decisions.
• Excellent communication and project management abilities.

Preferred Skills (Good to Have):

• Experience in B2B or high-ticket service/product marketing
• Understanding of CRM tools
• Basic knowledge of HTML/CSS or WordPress

Why Join Us?

• Opportunity to lead impactful campaigns and grow with the company
• Exposure to multi-platform digital strategy
• Collaborative work environment with creative freedom

To Apply:

Please share your resume and a portfolio or links to past campaigns (if available) to info@lushsurfacoats.com

Expected Pay:

2.4 to 3 LPA