Digital Marketing Executive

Job Title: Digital Marketing Executive

Company: Liasotech Private Limited
Location: Jamshedpur, Jharkhand
Industry: Oil Filtration Machine Manufacturing
Salary Range: ₹1.8 LPA – ₹2.5 LPA (inclusive of all statutory benefits & compliances as per Private Limited company norms)
Employment Type: Full-Time, Permanent
Reporting To: Marketing Manager / Senior Management

Company Overview:

Liasotech Private Limited is a leading manufacturer of oil filtration machines, offering reliable, energy-efficient, and innovative solutions to a wide range of industrial clients. With a commitment to quality and sustainability, we are expanding our digital presence to connect with customers nationwide and globally.

Job Summary:

We are seeking a competent and creative Digital Marketing Executive to support and grow our digital marketing activities. The ideal candidate will be responsible for lead generation, content creation & writing, managing social and digital platforms, and executing performance-driven campaigns aligned with the company's marketing goals.

Key Responsibilities & Duties (KRA):

• Digital Campaigns & Lead Generation
• Plan, execute, and monitor B2B lead generation campaigns using Google Ads, LinkedIn Ads, and email marketing.
• Use marketing automation tools and landing pages to capture and qualify leads.
• Content Creation & Writing
• Write and publish SEO-friendly content for blogs, website, newsletters, product brochures, and social media.
• Create marketing collaterals (banners, infographics, case studies) in coordination with design tools or graphic teams.
• Search Engine Optimization (SEO)
• Implement on-page and off-page SEO strategies to improve search rankings and visibility.
• Conduct keyword research and competitor analysis.
• Social Media Marketing
• Plan and manage posts across LinkedIn, Facebook, and YouTube.
• Track analytics and engagement for continuous improvement.
• Website Management
• Update and manage website content, product pages, and inquiry forms.
• Track web traffic using Google Analytics and optimize user experience.
• Budgeting & Reporting
• Track monthly digital spending and ROI on campaigns.
• Provide performance reports with actionable insights.

Key Performance Areas (KPA):

• Number of qualified leads generated per month.
• Website traffic growth and keyword ranking improvements.
• Engagement rates on social media platforms.
• Volume and quality of original content published.
• Campaign ROI and adherence to planned digital marketing budget.

Standard Operating Procedures (SOPs):

• Lead Generation SOP
• Define target segment → Choose appropriate channel → Run campaign → Collect leads → Qualify and report.
• Content Creation SOP
• Topic research → Draft content → SEO optimization → Internal review → Publish and share.
• Social Media SOP
• Prepare monthly calendar → Create post copy & visuals → Schedule using tools → Monitor & reply to engagement.
• SEO Management SOP
• Conduct site audit → Implement changes → Build backlinks → Monitor ranking and traffic via analytics tools.
• Reporting & Budget SOP
• Track campaign spend → Compile KPIs → Evaluate against goals → Share monthly report with leadership.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
• 1–2 years of experience in digital marketing, preferably in B2B or industrial sectors.
• Hands-on knowledge of SEO, Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress.
• Strong writing skills for technical and promotional content.
• Ability to work independently and manage multiple campaigns with deadlines.

Perks & Benefits:

• PF, ESIC, Gratuity, and other benefits as per statutory compliance
• Paid leaves, holiday allowance, and bonus eligibility
• Learning & development support (tools, courses, certifications)
• Growth opportunities in a technology-driven industrial company
• Safe and inclusive work culture

How to Apply:

Interested candidates may send their updated CV and portfolio (if any) to hr@liasotech.in with the subject line:
“Application for Digital Marketing Executive – Jamshedpur”

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Jamshedpur, Jharkhand: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Language:

• Fluent English (Required)

Location:

• Jamshedpur, Jharkhand (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person