Digital Marketing Executive

Performance Marketing Specialist Google & Meta Ads

Location: Bangalore, India

Company: Yello! Living – India’s leading coliving brand

About the Role

We are looking for a Performance Marketing Specialist (Google & Meta Ads) to own and scale our digital acquisition efforts. You will be responsible for running end-to-end paid campaigns across Google Ads and Meta Ads, ensuring maximum ROI, high-quality lead generation, and strong occupancy growth for our coliving properties.

This is a high-impact role where you’ll not just run campaigns, but also shape our growth strategy by continuously testing, optimizing, and scaling what works.

Key Responsibilities

• • Plan, launch, and manage Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram – Feed, Stories, Reels).
• • Develop and optimize full-funnel paid media strategies to generate leads and drive conversions.
• • Conduct keyword research, audience segmentation, A/B testing, and competitor benchmarking.
• • Optimize campaigns for CPC, CTR, ROAS, and Cost per Lead (CPL) while maintaining quality.
• • Track, analyze, and report campaign performance using GA4, Meta Business Manager, and other analytics tools.
• • Implement retargeting campaigns to convert warm leads into paying customers.
• • Collaborate with content/design teams to ensure high-quality ad creatives and landing pages.
• • Stay updated with the latest performance marketing trends, bidding strategies, and platform updates.
• • Manage budgets effectively, ensuring optimal allocation across channels.

What We’re Looking For

• • 2–4 years of hands-on experience in Google Ads and Meta Ads (agency or in-house).
• • Strong knowledge of lead generation campaigns with proven results in driving high-quality leads.
• • Deep understanding of digital analytics (GA4, UTM tracking, attribution models).
• • Solid grasp of ad policies, campaign structures, bidding models, and optimization tactics.
• • Ability to analyze data, identify patterns, and recommend actionable insights.
• • Experience in coliving, real estate, hospitality, or related industries is a plus.
• • Growth mindset: always testing, iterating, and scaling campaigns.

Why Join Us

• • Be part of a fast-growing coliving brand shaping urban living in India.
• • End-to-end ownership of large-scale ad budgets and direct impact on occupancy.
• • Work in a data-driven, growth-focused environment with room to experiment and innovate.
• • Exposure to new tools, automation, and AI-powered marketing workflows.

Job Title Notes for LinkedIn Search

Best-performing titles people actively search for:

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