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Digital Marketing Coordinator

3 years

4 - 5 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About The Opportunity

A high-growth player in the information technology services and digital solutions sector, we design, build, and support cloud-native products for clients in e-commerce, fintech, and logistics. As we scale our footprint across India and global markets, we need a Sales & Marketing Coordinator to generate qualified leads, nurture prospects, and keep our revenue engine running at full speed.Role & Responsibilities
  • Drive top-of-funnel lead generation via cold calls, emails, LinkedIn outreach, and targeted campaigns.
  • Qualify inbound and outbound leads, schedule discovery calls, and maintain an accurate sales pipeline in the CRM.
  • Create and distribute marketing collateral—case studies, newsletters, and social posts—to engage decision-makers.
  • Collaborate with sales managers on account segmentation, territory planning, and quarterly demand-gen targets.
  • Track campaign performance, prepare weekly dashboards, and recommend optimisation actions.
  • Represent the company at webinars, trade shows, and virtual events to attract new prospects.

Skills & Qualifications

Must-Have

  • Bachelor’s degree in business, marketing, or equivalent.
  • 1–3 years inside-sales or SDR experience in B2B technology services.
  • Proven success with phone, email, and social selling tools.
  • Hands-on CRM proficiency (HubSpot/Salesforce) and data hygiene best practices.
  • Excellent English communication and persuasive writing skills.

Preferred

  • Familiarity with marketing automation platforms and A/B testing.
  • Understanding of SaaS or cloud consulting value propositions.
  • Experience working with North American or EMEA prospects.
Benefits & Culture Highlights
  • Performance-led incentives and fast promotion tracks.
  • Mentorship from senior sales leaders and ongoing certification support.
  • Collaborative, innovation-driven workplace located in a metro business hub.
Skills: lead generation,sales reporting,email marketing,email campaigns,market research,crm proficiency,marketing automation,social selling,communication,data hygiene,crm software,pipeline management,a/b testing,cold calling,persuasive writing,linkedin outreach

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