Digital Marketing Coordinator

Job Overview:
We are seeking a proactive and detail-oriented Digital Marketing Coordinator to join our marketing team. The ideal candidate will have experience executing digital marketing campaigns across various channels, including social media, email, SEO, and paid media. You will be responsible for supporting the development, execution, and optimization of digital marketing strategies aimed at driving brand awareness, engagement, and conversion.

Key Responsibilities:

• Assist in the planning and execution of digital marketing campaigns across multiple platforms, including social media, email, search engines, and display advertising.
• Monitor, track, and report on the performance of digital marketing campaigns, using analytics tools to measure KPIs such as website traffic, conversions, and ROI.
• Manage and maintain social media accounts, including content scheduling, posting, and community engagement.
• Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Optimize website content and implement SEO strategies to improve organic search rankings.
• Create engaging content for blogs, newsletters, social media, and other digital channels.
• Coordinate with design, content, and development teams to create assets for digital campaigns.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing.
• Conduct market research and competitor analysis to support campaign strategy.
• Assist in managing paid advertising campaigns (Google Ads, Facebook Ads, etc.), including budget management and performance tracking.
• Prepare monthly and quarterly performance reports for internal teams and stakeholders.
• Support the overall marketing strategy and contribute ideas to improve digital marketing efforts.

Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience in digital marketing, including social media, SEO, email marketing, and paid advertising.
• Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.).
• Knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs, Moz).
• Strong communication and copywriting skills.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Basic knowledge of HTML and CSS is a plus.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with digital advertising platforms like Google Ads, Facebook Ads, etc., is a plus.
• Creative, detail-oriented, and data-driven with a passion for digital marketing.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹30,416.14 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Work from home

Schedule:

• Day shift
• Night shift
• Rotational shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person