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Job Title: Digital Growth Specialist Location: Chennai, IN Reference No: 2847 Office Type Elevate Your Career with Zalaris Zalaris is a rapidly expanding global leader in Tech HR and payroll solutions. We’re big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference. We foster open communication and short decision-making paths that encourage creative and innovative thinking. Zalaris’ culture is rooted in values inspired by Nordic working ethos: everyone matters, aiming high and team spirit . We’re committed to building a diverse, inclusive, and authentic workplace where everyone brings their own uniqueness. Zalaris’ employees come from different backgrounds, cultures, and walks of life, and we are proud of it. Position Summary We are looking for a Digital Growth Specialist with strong expertise in SEO and performance marketing to drive online visibility, lead generation, and conversion optimisation of our newly launched website across key markets. This role is suitable for a digital marketeer with proven track record of improving search rankings, driving organic traffic, and implementing effective SEA strategies, that drives measurable results. Your Responsibilities Create, implement, and manage effective SEO strategies to increase organic search visibility, traffic, and conversion rates. Conduct thorough keyword research to identify opportunities for content optimisation and competitive advantage. Optimise website content, meta tags, headings, images, and internal linking structures to enhance search engine performance. Collaborate with web development team to address technical SEO issues, including site architecture, indexing, mobile optimisation, and schema markup. Work closely with content creators to develop SEO-friendly content that engages users, supports business objectives, and improves rankings. Develop and execute effective link-building strategies to enhance domain authority and improve search ranking positions. Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels. Optimise PPC campaigns for maximum ROI and reduce acquisition costs. Implement remarketing, conversion tracking, and audience segmentation for targeted results. SEO & SEA tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor performance, analyse data, and generate reports that inform ongoing strategy adjustments. Keep abreast of the latest industry trends, algorithm changes, and best practices in Performance Marketing and SEO to ensure our strategies remain effective and compliant. Skills Experience: 6+ years in Search Engine Optimisation & Performance Marketing. SEO: Deep understanding of on-page, off-page, and technical SEO principles. Proven ability to develop and implement effective SEO strategies. SEA: Drive effective Google Ads/Bing Ads/Meta Ads/LinkedIn Ads campaign to achieve desired results. Keyword Research: Proficiency in conducting thorough keyword research. Familiarity with keyword analysis tools (e.g., Google Keyword Planner, SEMrush, Ahrefs). Technical SEO: Knowledge of site architecture, XML sitemaps, robots.txt, and redirects. Analytics: Strong skills in using analytics tools (Google Analytics, Google Search Console, etc.) to monitor website performance and user behaviour. HTML/CSS: Basic understanding of HTML, CSS, and JavaScript to effectively communicate with development teams. CMS: Understanding topless CMS software (Contentful, Sanity, or similar), and publishing content as p[er content strategy. Local and International SEO: Experience with local SEO tactics (e.g., Google My Business optimisation) and international SEO considerations for optimising rankings in key markets. Adaptability to Trends: Ability to stay updated on the latest SEO trends, algorithm changes, and digital marketing developments. Leveraging AI for automated keyword research, content optimisation, and predictive analytics. Project Management: Experience working within Agile frameworks and managing deliverables in a dynamic environment. Soft Skills: Excellent problem-solving abilities, communication skills, and organisational prowess. Ability to work independently and adapt to project needs. Familiarity with SEO tools such as SEMRush, XOVI, Moz, Yoast, or similar tools for effective analysis and reporting. What We Offer Multicultural working environment Friendly and supportive colleagues Flat organizational structure Growth and development opportunities Flexible working conditions Competitive compensation and benefits package Ready to become part of our team? Join us at Zalaris and be a part of a vibrant, collaborative community of Tech HR and payroll experts dedicated to grow and innovate. #team Zalaris Show more Show less
