Digital Growth Specialist

Digital Marketing Associate:

About the Team

WhiteCoats

Key Responsibilities

WhatsApp Marketing & Automation

• Create, manage, and optimize WhatsApp marketing campaigns for lead nurturing, engagement, and retention.
• Build WhatsApp conversation flows, drip campaigns, and chat automation for patient journeys.
• Analyze campaign performance and optimize for higher CTR, engagement, and conversion.

Paid Campaign Management (Meta, Google, etc.)

• Plan and execute Meta (Facebook & Instagram) click-to-WhatsApp ads and lead campaigns.
• Run Google Ads (Search, Display) and SEM campaigns to drive patient leads for clinics/hospitals.
• Track campaign KPIs including CTR, CPC, CPL, ROAS, and optimize budgets accordingly.
• A/B test creatives, ad copies, and landing pages for better performance.

SEO & SEM

• Conduct keyword research, competitor analysis, and on-page/off-page SEO for doctor and clinic websites.
• Monitor website traffic, GMB (Google My Business) performance, and local SEO.
• Optimize SEM campaigns to improve quality score and reduce CPL.

Analytics & Reporting

• Use Meta Business Suite, Google Analytics, Google Ads Manager, and WhatsApp dashboards to track performance.
• Prepare weekly/monthly reports on campaign effectiveness and actionable insights.
• Collaborate with content, design, and growth teams to ensure campaign alignment with business goals.

Collaboration & Innovation

• Work with the tech team for WhatsApp API and chatbot integrations.
• Suggest new digital strategies and automation opportunities to enhance doctor engagement and lead generation.
• Stay updated with Meta policies, healthcare digital marketing trends, and WhatsApp Business API best practices.
• Required Skills & Competencies:
• Hands-on experience with WhatsApp Business API, flows, or automation tools (e.g., Twilio, WATI, Zoko, Yellow.ai).
• Strong knowledge of Meta Ads Manager, Click-to-WhatsApp campaigns, and Google Ads.
• Solid understanding of SEO/SEM, keyword strategy, and website traffic optimization.
• Experience with analytics tools like Google Analytics, Meta Insights, and campaign dashboards.
• Ability to manage budgets, track ROI, and optimize campaigns for CPL and conversions.
• Strong communication, analytical, and problem-solving skills.

Preferred Qualifications:

• 2–4 years of experience in digital marketing, with a focus on WhatsApp campaigns & Meta ads.
• Experience in healthcare, SaaS, or lead generation-based industries is a plus.
• Certification in Google Ads, Meta Ads, or Marketing Automation tools is preferred.

KPI & Performance Metrics

• Cost per Lead (CPL) & Lead-to-Conversion Ratio
• CTR & Engagement Rate on WhatsApp & Meta Ads
• SEO Traffic Growth & GMB Visibility
• Successful WhatsApp Flow Implementations & Automation Efficiency

Company Benefits:

• Compensation - Competitive compensation package comparable to the best in the industry.
• Career Growth - Career development, comprehensive training & certification programs, and fast track growth for high potential associates.

About the Company:

ValueMomentum, headquartered in New Jersey, USA, is the largest standalone provider of IT services and solutions to insurers and financial services firms. Our industry focus, technological expertise backed by R&D, and customer-first approach uniquely position us to deliver the value we promise and drive momentum for our customers' initiatives. As one of North America's top 10 insurance-focused IT services firms, leading insurance and financial services companies trust ValueMomentum with their digital, data, core, and IT transformation initiatives.