Job
Description
Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence. Job Title: Demand Generation Director (or Senior Demand Generation Manager) Department: Marketing Location: Hyderabad Experience Level: 15+ Years Industry: B2B IT Services Position Summary: We are seeking a seasoned and strategic Demand Generation Director to lead and scale our marketing-led demand generation efforts focused exclusively on B2B IT services targeting the North American market . This leadership role is ideal for a data-driven marketer with deep experience in building pipeline within IT services environments. The ideal candidate will own the end-to-end demand generation engine—from awareness through lead generation and qualification—ultimately driving sales pipeline growth and revenue alignment. Key Responsibilities: 1. Strategy & Leadership Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services. Own the full lead generation funnel—from awareness to qualified lead hand-off to sales. Partner with leadership across sales, delivery, customer success, and operations to ensure alignment on messaging and campaign goals. 2. Demand Generation & Lead Nurturing Plan and execute integrated, multi-channel campaigns (email, paid media, webinars, events, SEO, social, etc.) targeting enterprise and mid-market buyers across the U.S.. Focus on generating qualified leads for IT services—custom software development, infrastructure services, application management, etc. Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles. 3. Content Marketing & Thought Leadership Collaborate with SMEs and internal teams to develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence. Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations. Amplify content across paid and organic channels to boost visibility and authority in target industries. 4. Marketing Automation & CRM Integration Manage and optimize campaigns using marketing automation platforms (e.g., HubSpot, Marketo) integrated with CRM (e.g., Salesforce). Ensure accurate lead tracking, reporting, and campaign attribution across platforms. Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI). 5. Team Leadership & Innovation Lead, coach, and develop a growing team of demand generation and campaign specialists. Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization. Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space. Qualifications: 15+ years of B2B marketing experience with a strong focus on IT services . Demonstrated success in generating leads and pipeline for enterprise IT services in North America. Strong understanding of buyer personas and sales cycles typical of B2B services (consulting, implementation, managed services). Hands-on experience with marketing automation (HubSpot, Marketo) and CRM systems (Salesforce). Proven ability to align marketing with sales and revenue outcomes. Exceptional communication, project management, and leadership skills. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. Preferred: Experience targeting North American enterprise and mid-market accounts. Familiarity with Account-Based Marketing (ABM) strategies. Exposure to intent data platforms and advanced lead qualification techniques. Understanding of global delivery models and service positioning in IT services.
