D2C Head

Job Description

Role – Head Ecommerce Reporting To – Business Head Location – Mumbai CTC- 90 LPA Role Overview: * Deliver a world-class, new age and innovative site experience by defining brand-elevating digital experiences for our brand which inspires new customers to visit, convert and come back. * Execute the online business strategy aligned with the overall business objectives * Establish and monitor key performance indicators to measure the success of online initiatives. * Provide regular updates to senior management on the performance of the online business. Activities Performed by the Role: * Defining Goals and laying roadmap of Ecommerce Business- E-commerce Platform/Site Management. * Working on strategies to boost Ecomm business as per the AOP. Grow Online (Top Line & Bottom Line) to achieve overall business projections. * Manage the overall user experience, including site navigation, content development, sales checkout funnel, and promotional campaigns. Ensuring Consistent User experience. * Create a roadmap for optimization for the customer journey, identifying barriers, and monitor ecommerce trends * Deliver increased conversion rates and overall order size, managing margin performance across a variety of product lines. * Implement targeted advertising strategies to reach and engage with the brand's target audience (plan SMS, WhatsApp outreach campaigns). * Data Analytics & Insights on metrics such as Brand wise Sales, Category wise sales, Segment level performance. * Digital Marketing & Monetisation. Analyze the performance of campaigns and adjust strategies based on insights. * Supply Management: Ensuring Options are catalogued & Live on site. * Collaboration with Cross Functional Teams such as Retail Ops, Category, Marketing, Finance etc. * Promotions/ Discounting / Markdown planning as per monthly/ quarterly/ annual calendar. Key Performance Indicators & Outcomes (Indicative but not limited to): * Booked Revenue (in INR Cr.) * Quantity Sold #, Gross Margin % * Average Order Value (INR) * Revenue as % of NSV as defined in the AOP * Traffic, Conversion % * NPS (Net Promoter Score) * Reach, Open Rate (%) of SMS, WhatsApp campaigns * #New vs #Retained Customers 📩 Drop a message or send your profile to Swati.pandey@unisoninternational.net or can whatsapp at 9910463057 Show more Show less