Job
Description
Perfora is a unique and innovative brand that is disrupting the oral care category. Within 3 years, Perfora has carved out a strong brand name in the oral care space and is the largest digital-first oral care brand. Our vision is to improve oral hygiene for millions of Indian consumers. We are looking for a Head of D2C to Lead Our direct-to-consumer Growth Journey to drive the next phase of growth. Responsibilities: Own the development and execution of the D2C strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention. Identify and act on growth opportunities in emerging markets, platforms, and customer segments to expand the brand's reach. Continuously monitor industry trends, competitor strategies, and market shifts to inform and refine long-term business plans. Drive performance marketing efforts by ensuring budgets are strategically allocated across channels to maximize ROI. Ensure data-driven decision-making and optimization across all campaigns, focusing on sustained growth and efficiency. Lead the execution of CRO initiatives to enhance website performance, optimize customer journeys, and increase revenue. Analyze revenue metrics and sales funnels to identify gaps, ensuring timely implementation of improvement solutions. Manage the execution of retention strategies that boost customer lifetime value and reduce churn. Direct loyalty initiatives, personalized customer journeys, and engagement strategies to deepen customer relationships. Ensure a customer-first approach across all digital touchpoints, delivering a seamless and personalized experience. Ensure seamless collaboration across product, marketing, tech, and other departments to deliver cohesive customer experiences. Align D2C initiatives with broader business objectives by maintaining strong partnerships with internal stakeholders. Ensure continuous enhancements in website performance, including speed, navigation, and content relevance. Requirements: Bachelor's degree in Business, Marketing, or a related field. 4+ years of experience in D2C or eCommerce leadership roles with a focus on strategy and team management. Strong analytical and strategic thinking skills with a track record of driving growth. Exceptional leadership, communication, and cross-functional collaboration abilities. About Perfora: Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then. Perfora is backed by marquee institutional investors like RPSG Capital Ventures, Sauce.vc, Lotus Herbals Family Office, Shiprocket Ventures, and celebrated entrepreneurs. You can read more about the brand on the website - www.perforacare.com Perfora is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
