About Us
Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people’s sense of identity for their culture and heritage.We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .
About The Role
We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at STAGE. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.
Location:
Noida (Sector 125)
Experience:
4–6 years
Education:
MBA
Preferred Industries:
Gaming, OTT, E-commerce
Key Responsibilities
- End-to-end metric ownership
Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.
- Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.
- Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.
- Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.
- Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.
Key Expected Outcomes
- Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
- High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
- Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
- Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
- Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
Must Have Requirements
- End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defined metric or stage (e.g., activation, retention).
- CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage
- User Segmentation & Targeting – defining cohorts based on behaviour, subscription status, and engagement data.
- Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization
- Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA
- A/B Testing & Experimentation – Continuously ideating , setting up and evaluating experiments to improve conversion and retention.
- Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.
- Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.
- Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.
- Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.
What will be the success metric for this role?
- Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.
- High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.
- Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.
- Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.
- Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.
