Head Of Digital Growth

Job Description

The Mission STAGE is India's first dialect-based OTT platform, built to celebrate and preserve the cultural identity of millions by offering entertainment in regional cultural context. With 15mn+ downloads and 4Mn+ paying subscribers, we are the fastest-growing entertainment brand in Haryanvi, Rajasthani, and now Bhojpuri-speaking markets. To power the next phase of our growth, we are looking for a Head of Digital Growth to own our entire customer acquisition engine. This is a pivotal leadership role where you will directly shape our success by leading performance marketing, ad creative, and organic growth. Your Core Responsibilities This role unifies three critical functions. You will: 1.Lead Customer Acquisition: Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets. Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline. Lead and mentor a team of performance marketing leads, building a world-class execution engine. Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions. 2.Scale Winning Creatives: Be the driving force behind our ad creative strategy, guiding our promo production teams. Foster a culture of rapid, data-informed experimentation with ad formats and messaging. Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences. In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way. 3.Dominate Organic Growth: Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies. Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition. Turn cultural trends and search insights into powerful inbound marketing campaigns. What You'll Bring to the Table A Seasoned Growth Leader: 5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands. Performance Marketing Expert: Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results. Creative & Analytical Mind: A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency. Master of the Growth Stack: Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools. Inspirational People Manager: Proven ability to lead, mentor, and motivate high-performing teams. Cultural Curiosity: A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required. Why STAGE? Shape Culture: We are building more than an OTT; we are preserving and celebrating India’s cultural identities through entertainment in regional context. Your work will have a real-world impact. Build a Legacy: This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company. Extreme Ownership: We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.