Social Media Manager - Rajasthani Culture

About STAGE:

Started in 2019, STAGE is an Entertainment platform for regional cultures of India known for producing premium quality content in local languages to reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri dialects. Our mobile apps have 10Mn+ downloads and 4Mn+ lifetime active users, making STAGE the biggest media platform in these regions. In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.

About the Opportunity:

Own the dialect-specific social media presence for STAGE. Drive user acquisition and foster cultural pride through viral content (reels, memes, shorts, carousels, challenges, creator collaborations).While cultural impact is the key focus area, it is to be delivered with an entertainment first mindset. Remember, entertainment is the core value users should associate with us.

What You Will Be Doing:

1.Dialect-First Social Strategy:Entertainment In Regional Context

• Translate STAGE's cultural brand narrative into regional narratives in an entertaining way.
• Be the owner of conversations around titles, driving discoverability.
• Determine optimal content formats, frequency, and rationale, informed by creative insight, data & content slate - factoring in both what’s trending & what’s working.
• Align weekly plans with content releases, tentpole events, and regional cultural moments.

2.Platform Execution & AI-First Creation:

• Lead content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).
• Publish daily across IG, FB, and YouTube Shorts, balancing volume with cultural relevance.
• Develop a rapid, engaging, and culturally astute publishing capability.

3.Community Building:

• Cultivate engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).
• Engage both subscribers and prospective users - working with Content Marketing Managers for existing subscribers & Promo Producers for new acquisition.
• Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback.

4.Growth Alignment:

• Collaborate with performance marketing to amplify high-performing content.
• Support content/title marketing by promoting trailers, artist features, and key dialogues.
• Monitor platform analytics (views, shares, watch time, saves, conversion metrics).
• Build recurring IPs that meet the - Entertainment In Regional Context - ask. Integrate titles across key recurring social IPs.

5.Cross-Dialect Intelligence:

• Share and adopt best practices from other dialects.
• Develop scalable content templates for regional application.
• Contribute to the overall STAGE social playbook.

Must-Have Tools & Skills:

• 5+ years of experience in social media, ideally in entertainment or regional content.
• Social media design and editing tools: Canva, CapCut, Adobe Express
• AI tools: ChatGPT, Midjourney, Runway ML, Firefly,Gemini etc.
• Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights
• Cultural fluency in Rajasthani dialect, excellent copywriting skills and ability to independently own the full content lifecycle: ideate → write → design → post → analyze

To Apply:

Send us a portfolio of your work [kunal@stage.in]: Reels, memes, carousels, short videos – anything you’ve created, not just managed. We want to see your creativity in action.