Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in bengaluru
>
Laundryheap Limited
>
Customer Lifecycle Manager

Customer Lifecycle Manager

Laundryheap Limited

3 - 5 years

15 - 19 Lacs

bengaluru

Posted:1 week ago| Platform:

Apply

Skills Required

analytical skills content management management systems project management e-commerce customer engagement continuous improvement monitoring crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

we're looking for a dynamic Customer Lifecycle Manager who can drive customer engagement retention to drive LTV in a fast-paced, global environment. This role is pivotal in driving repeat customers to the Laundryheap app and website and enhancing customer engagement across digital channels. The ideal candidate will have a deep understanding of user journeys, in-app/on-platform marketing and the key role played by retention marketing in the customer funnel.

Role Objective

Find the best possible answer to the question How do I make a customer place order after order on Laundryheap s app, by using everything that you have access to, including (but not limited to) data, tools, resources and cross-functional teams

Key Responsibilities

Define, build, and deploy communication journeys aligned with key lifecycle stages, using behavioral hooks, customer intent signals lifecycle triggers, across channels SMS, WhatsApp, Email, Push, In-App messaging. The goal is to drive timely actions thereby leading to habit formation.
Manage campaign setup end-to-end: logic, segmentation, creative, QA, launch, monitoring, and optimisation.
Own campaign design and deployment using Braze, define trigger logic, audiences, templates and frequency.
Post campaign analysis - Monitor campaign performance using channel platform-specific metrics
Ensure localisation and relevance across multiple markets and languages, coordinating with in-market teams for translations local market insight
Work with Brand, Product and Customer Research teams to achieve goals
Monitor and optimise campaign performance
Measure campaign performance and lifecycle metrics (deliverability, CVR, repeat frequency, LTV).
Conduct A/B and multivariate tests to refine messaging, cadence, and channel mix.
Translate data into actionable insights and recommendations for continuous improvement.
Collaborate with designers and copywriters to produce high-impact templates that drive engagement and conversions.
Translate customer data into targeted, insight-led campaigns that influence user behaviour and improve lifecycle outcomes
Technical knowledge of Email, Push, SMS, and IAMs deliverability, optimization, and best practices.

Must-Have Experience Skills

3 5 years of hands-on customer lifecycle experience, preferably in E-commerce, or in on-demand web app based businesses
Proven experience with working on CRM tools and content management systems - Customer IO, Braze
Strong analytical skills ability to interpret customer data, identify behavioural patterns, and translate insights into actionable strategies.
Technical understanding of email deliverability, push notifications, in-app messaging, and SMS/WhatsApp performance optimisation.
Excellent project management and organisational skills able to handle multiple initiatives across global markets.
Strong written communication and copywriting skills with a customer-first mindset.
Comfortable working in a fast-paced, test-and-learn, performance-driven environment.

More Jobs at Laundryheap Limited

Senior Associate - Driver Operations - US Voice Process

Bengaluru

3 - 6 yrs

INR 4 - 7 Lacs

Associate Lead- Customer Success Management

Bengaluru

6.0 - 8.0 yrs

INR 8 - 12 Lacs

Customer Service Associate - Social Media

Bengaluru

3.0 - 8.0 yrs

INR 5 - 10 Lacs

Senior Associate - Driver Operations - US Voice Process

Bengaluru

3.0 - 8.0 yrs

INR 1 - 4 Lacs

Chat Support Associate - Logistics

Bengaluru

3.0 - 5.0 yrs

INR 1 - 4 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Laundryheap Limited

Consumer Services

London Andover

Login to

Please Verify Your Phone or Email

Confirm Action

Customer Lifecycle Manager