CRM Manager

Job Title: CRM Manager
Location: Nagpur, Maharashtra
Reporting To: Head of Sales / Director – Customer Experience

Role Summary

We are looking for a proactive and data-driven CRM Manager to lead customer relationship strategies across the real estate lifecycle—from inquiry to post-possession. This role is central to enhancing customer satisfaction, optimizing communication, and driving repeat and referral business.

Key Responsibilities

• Manage the end-to-end customer journey using CRM tools—from lead capture to post-sale engagement
• Ensure timely and personalized communication with prospects and buyers via email, SMS, and WhatsApp
• Maintain accurate and up-to-date customer records, preferences, and interaction history
• Coordinate with sales, marketing, and site teams to ensure smooth handovers and customer updates
• Track and report on lead conversion, customer satisfaction, and service metrics
• Implement automation workflows for follow-ups, reminders, and feedback collection
• Handle customer queries, complaints, and escalation management with empathy and efficiency
• Support loyalty programs, referral campaigns, and post-possession engagement initiatives

Candidate Profile

• 5–8 years of experience in CRM management, preferably in real estate, hospitality, or financial services
• Strong command of CRM platforms (e.g., Salesforce, Zoho, HubSpot, or real estate-specific tools)
• Excellent communication and interpersonal skills
• Analytical mindset with ability to interpret customer data and behavior
• Experience in managing large customer databases and segmentation strategies
• Graduate/Postgraduate in Business Administration, Marketing, or related field

Bonus Skills

• Familiarity with RERA compliance and documentation workflows
• Experience in multilingual customer communication (Marathi, Hindi, English)
• Exposure to customer journey mapping and CX design

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Application Question(s):

• Please list the name of CRM software you have a strong hold.

Experience:

• CRM management: 5 years (Required)

Location:

• Nagpur, Maharashtra (Required)

Work Location: In person