Creative Strategist

Creative Strategist

ABOUT THE ROLE

Position:

Place:

About Us

Founded in 2017, ON PURPOSE uses the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender, and Tech4Good. 

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2024, ON PURPOSE won ‘Diversity Champion Award’ at ICCO Global Awards, ‘Best Asia-Pacific Midsize Agency to Work For’ at PRovoke Media, Best ‘Agency of the Year, Mid-Sized’ at ET Kaleido Awards and ‘Social Impact & Policy Communication Agency of the Year’ at PRMoment.in. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.

Role Overview

We are seeking a dynamic and creative content writer/communications professional with a strong focus on creative ideation, campaign thinking, and scriptwriting. The ideal candidate will join our creative strategy team to develop and deliver compelling narratives on sustainability, climate change, and energy transition. Your work will drive public engagement and conceptualize innovative government solutions through impactful visual storytelling and effective communication strategies.

Your Roles and Responsibilities

Research, Content Strategy, and Copywriting

• Collaborate with the creative strategy team to brainstorm, ideate, and produce original content focused on sustainability, climate change, and energy transition.
• Write clear, concise, and engaging copy for various formats of content material that covers but is not limited to concept notes, presentation decks, blogs, scripts, social media posts, newsletters, and campaign assets for internal and external use.
• Develop innovative storytelling approaches to effectively communicate complex topics, making them accessible and engaging for a broad audience in video, audio, and static formats.
• Scriptwriter for multimedia content such as videos, podcasts, and other visual storytelling mediums.
• Ensure all content aligns with the brand voice and messaging while maintaining a high standard of creativity and originality.
• Conduct industry-related research with a knowledge of credible resources and the right platforms combining online sources, interviews, and professional studies to ensure content is accurate, timely, and impactful.
• Create human-interest stories and social impact narratives by decoding and interpreting complex academic papers/reports.
• Research of the stakeholders, including government agencies, NGOs, and industry experts, to gather insights and ensure content relevance.

Campaign Ideation:

• Work closely with the team to conceptualize creative campaigns that resonate with target audiences and drive public engagement. Contribute to the development of a long-term content strategy that sustains public interest and engagement with energy transition topics.
• Develop compelling narratives that position government solutions and initiatives in innovative and relatable ways.
• Collaborate with designers, filmmakers, and other creative professionals to bring campaign ideas to life through visual storytelling.
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize impact.

Editorial and Quality Control:

• Stay updated with regional, national, and global developments relevant to the climate action space.
• Explore and stay on top of new formats of content creation and storytelling. Suggest experimental styles based on the brief.
• Review content for structure, language, grammatical, and factual accuracy. 
• Proofread and edit all content before publishing.
• Identify content needs and gaps, recommending new topics and ideas.
• Ensure consistency in style, fonts, images, and tone in alignment with client messaging guides. 

Client Interaction and Content Strategy:

• Review content for structure, language, grammatical, and factual accuracy. 
• Understand and take client briefs, identifying needs and gaps in content.
• Recommend new topics and strategies to maintain a consistent stream of content pieces.
• Deliver high-quality content within tight deadlines.

What You’ll Need (must-haves for the role) :

• 5-7 years’ relevant work experience in writing. Preference will be given to candidates who have experience working with clients in energy, sustainability, and climate action space
• Bachelor’s degree in English/Literature/Communications/Sustainability/Energy/Climate and Environment. 
• Masters is preferred but not required.
• The ability to take client briefs, identify client’s needs and gaps in our content, and recommend new topics 
• The ability to turn around deliverables within tight deadlines and ensure a consistent stream of content pieces at all times

What Would Be Nice to Have

• Experience managing large account portfolios
• Proven experience with concept development 
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment:

  As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation. 

• An investment in growth and learning:

  We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us. 

• A space to make your own: i

  f you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Best Culture of the Year - Campaign India, 2025, 2023, 2022
• Best Diversity & Inclusion Company of the Year - Campaign India, 2025, 2022 
• PR Team of the Year - Campaign India, 2025, 2022, 2021, 2020 & 2019
• Best Organisation for Women Empowerment - Women Achievers Summit, 2024, 2023, 2022 & 2021
• Championing Diversity Award - ICCO Global Awards, 2024
• Best Asia-Pacific Mid-size Agency to Work For - PRovoke Media, 2024 
• Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2024 & 2023
• Fastest Growing Consultancy in India - Provoke Media, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms

hr@onpurposeconsulting.in