Corporate Sales Manager

About us

Established in 1962, Defence Bakery stands as a revered pillar of Delhi's culinary landscape, renowned for its rich heritage and steadfast dedication to quality. As one of the city's oldest bakery, Patisserie, and Confectionery establishments, we take pride in our simple yet authentic approach to business, which has propelled us to consistent growth over the years. In 2018, it successfully launched its sister brand “Alma Bakery and Cafe” with a deep-rooted commitment to delivering excellence in culinary delights to the discerning palates of Noida. We are deeply dedicated to fostering a sustainable community through our core values of innovation, a people-first approach, and excellent legacy products & services. For further details please visit us at www.defencebakery.in and www.almafoods.in for more details.

Job Summary

Sales Manager

The ideal candidate will represent the entire range of Defence Bakery’s gourmet offerings, drive new account development, and leverage product innovation to meet sales targets and deepen customer relationships.

Roles and Responsibilities

1. Drive the growth of our brands across key customer segments including luxury hotels, high-end restaurants, catering services, premium bakeries, and regional QSR chains.
2. Develop and execute strategic account plans and regional sales roadmaps. Continuously analyze the market and customer pipeline.
3. Establish strong, ongoing relationships with

   key decision-makers

   including chefs, procurement heads, and regional managers across client organizations.
4. Consistently meet and exceed sales targets and goals. Increase wallet share by upselling our bakery and confectionary products.
5. Analyze customer requirements and identify opportunities to recommend existing and specialty products.
6. Prepare and deliver compelling sales decks, conduct top-to-top reviews, and pitch customized product solutions based on market trends and customer insights.
7. Liaise with

   Product Development, Marketing, Finance, and Supply Chain

   to ensure timely quotations, product innovation, pricing, campaign execution, and delivery support.
8. Maintain detailed records of leads, opportunities, forecasts, and contracts using Salesforce or other CRM platforms.

Qualifications & Experience

• Bachelor's degree in

  Business, Marketing, Food Technology, Hotel Management

  , or a related field is required. A

  Master’s degree (MBA/PGDM)

  will be an added advantage.

• 5–7 years

  of experience in

  Sales/Marketing

  within the

  foodservice or food-related industry

  , preferably with exposure to

  regional chains and large accounts

• Proven experience

  managing foodservice distributors

  (broadline and specialty)

Skills

• Strong commercial acumen with the ability to connect culinary innovation to customer value
• Excellent interpersonal, negotiation, and presentation skills
• Ability to work independently, travel as needed, and thrive in a fast-paced, gourmet-focused environment

Competencies We're Looking For

• Embodying Our Mission and Values: Represent Defence Bakery spirit through service and ethics.
• Enabling Team Success: Work seamlessly with team members to ensure guest satisfaction.
• Driving Results: Maintain billing accuracy and reduce transaction errors.
• Leading with Integrity: Ensure transparency and honesty in all transactions.

What You'll Get Here

• Simplified Career Growth Plan
• Comprehensive Leave Policy
• Automated Processes and Systems
• A chance to grow with a premium, purpose-led hospitality brand

If you are enthusiastic about this role and eager for a dynamic and challenging opportunity APPLY NOW!

www.defencebakery.in www.almafoods.in