Content Strategist

Role Overview

FREED is seeking an experienced, data-driven Creative and Content Strategist to lead ideation and execution of captivating content that drives paid and organic growth. This role demands a dynamic storyteller, project manager and a digital native who is both analytically driven and passionately creative - someone who thrives in a fast-moving environment and is obsessed with creating thumb-stopping brand narratives. 

Key Responsibilities

• Lead the entire content lifecycle from ideation and research to planning, execution, and performance analysis for integrated campaigns across all digital channels.
• Conceptualize and produce thumb-stopping hooks, brand narratives, storylines, and scripts for a variety of formats (short and long-form video, blogs, social posts, campaign copy, ad creatives, reels, and more) to engage diverse audiences, drive conversion across paid and organic channels.
• Architect and manage holistic monthly and quarterly content calendars - aligning with key business milestones, growth objectives, market trends, and product priorities
• Oversee and mentor a team of 2 content and script writers, providing hands-on leadership in idea generation, output quality, and skill development.
• Build a strong social media presence for brand FREED by acting as a social media maverick: identify and execute on content opportunities in trending formats, reels, and emerging platforms.
• Implement SEO-driven content strategies (blogs, articles, landing pages, and more) to strengthen organic ranking, search discoverability, and authority for brand FREED.
• Track, measure, and report on campaign KPIs, content performance metrics and consumer engagement. Iterate messaging, format, and content mix based on insights and analytics.
• Collaborate closely with design, performance marketing, product, and external partners to deliver cohesive brand experiences at scale.
• Manage multiple concurrent projects, timelines, and priorities while maintaining meticulous status updates for stakeholders.
• Stay on the pulse of content trends, consumer behaviours, competitor strategies, and digital innovations; regularly propose new approaches to maximize performance.
• Uphold brand guidelines and messaging consistency across all consumer facing assets.
• Champion a data-driven culture, running regular content experiments (A/B testing, creatives, hooks, etc.) to optimize for performance and ROI.

Requirements

• 6+ years of relevant experience in content strategy, creative direction, ideally in growth oriented/consumer brands.
• Prior experience in the fintech sector is preferred. However, candidates from other high-growth digital brands with relevant skillsets and a passion for fintech are encouraged to apply.
• Proven expertise in project management; able to coordinate multiple campaigns and priorities without compromising quality or deadlines.
• Highly data-driven: advanced ability to interpret content and campaign analytics to shape strategy and improve results.
• Exceptional storyteller with demonstrated ability to create thumb-stopping, platform-optimized content across paid and organic channels.
• Deep understanding of social media platforms, their algorithms, and emerging digital trends.
• Excellent communication and stakeholder management skills.