Content Strategist

As a content strategist at [Company name], you will play a crucial role in maintaining a strategic direction for various content pieces such as blogs, infographics, or videos to enhance our brand's voice. Your responsibility includes determining the best content formats to boost consumer engagement and generate leads for attracting potential prospects. If you have a passion for marketing, a love for content creation, and innovative ideas waiting to be unleashed, we welcome you to join our team! You will have ample opportunities for professional growth and a promising career path, along with competitive compensation, health benefits, and travel packages. Additionally, we provide a hybrid work setting and mentorship from industry experts. **Key Responsibilities:** - Develop and execute a content strategy aligned with the organization's goals. - Create a comprehensive content calendar in coordination with cross-functional teams for marketing campaigns alignment. - Monitor and evaluate the effectiveness of marketing campaigns, suggesting improvements for future content performance. - Establish and manage relationships with external content creators and influencers. - Ensure content compliance with governance guidelines and policies by collaborating with legal and compliance teams. **Your Tasks:** - Lead the content strategy for the website, overseeing the content creation process from ideation to publication. - Identify trends, content gaps, and audience preferences to enhance content relevancy. - Create content suitable for various platforms, ensuring distribution across multiple channels. - Develop and analyze essential KPIs and metrics for content performance in collaboration with the data and analytics team. - Guide the content production team for SEO optimization, video editing, and graphic design to enhance user and search-engine friendliness. - Stay informed about industry trends and algorithm changes impacting content and marketing practices directly or indirectly. This is a full-time position with a day shift schedule and in-person work location.,