Content Strategist

We’re seeking an experienced, dynamic, creative content strategist to join our team at [Company name]. As a content strategist, your key responsibility will be maintaining a strategic direction in each content piece, whether blogs, infographics or videos, to strengthen our brand’s voice. You will also determine the best content formats to ensure high consumer engagement while generating leads to attract potential prospects. If you are passionate about marketing, love content and have some crazy innovative ideas brewing in your mind, we’d love to have you on our team! You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid word settings and mentorship from experts. Objectives of this role Developing and executing a content strategy that aligns with our organisation’s goals. Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns. Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance. Creating and managing relationships with external content creators and influencers. Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies. Your tasks Owning the content strategy for a website and managing the entire content creation process from ideation to publication. Identifying trends, content gaps and target audience preferences. Ensuring content creation for different platforms and distribution across multiple platforms and channels. Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team. Guiding the content production team for SEO optimisation, video editing and graphic design to make it user and search-engine friendly. Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person