Content Strategist

About Dresma

Dresma is a leading AI-powered visual content creation platform helping businesses scale their e-commerce content effortlessly. Our mission is to make high-quality visual content accessible, efficient, and automated. We are looking for a creative, analytical, and growth-driven Content Marketing Strategist to join our team and drive high-impact content initiatives.

Key Responsibilities

Content Creation

• Write clear, engaging, and on-brand content for blogs, websites, social posts, email newsletters, landing pages, and marketing campaigns.
• Develop content calendars aligned with marketing goals and audience needs.
• Collaborate with design and product teams to create visually appealing and informative content.

SEO & Organic Growth

• Conduct keyword research and create SEO-driven content strategies.
• Optimize on-page content (blogs, meta tags, headings, internal links) for search visibility.
• Monitor website performance and organic growth using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Perform content audits and recommend improvements to boost ranking and traffic.

Social Media Strategy

• Plan, post, and manage content across all major social channels (LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter/X).
• Develop platform-specific content that resonates with each audience.
• Track social analytics and optimize content for reach, engagement, and conversions.
• Identify trending topics, hashtags, and opportunities for real-time content.

Cross-Functional Collaboration

• Work with marketing, design, and sales teams to support campaigns and product launches.
• Ensure consistent brand voice and messaging across all channels.
• Coordinate with external freelancers or agencies when needed.

Requirements

• 2–5 years of experience in content writing, SEO, or digital marketing.
• Experience in SaaS, tech, or e-commerce is an added advantage.
• Strong writing, editing, and storytelling skills with a portfolio of published content.
• Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Search Console).
• Solid understanding of social media algorithms, content formats, and analytics.
• Ability to interpret data and use insights to guide content strategy.
• Strong organizational skills and ability to manage multiple deadlines.

How to Apply

Deepak.dua@dresma.com

Application – Content Marketing Strategist

🚀If you love storytelling, growth, and experimenting with new ideas, this is your playground.