Content Strategist

Brief Description

Job Responsibilities

• Content strategy:
  Develop and implement a content strategy that aligns with the research, customer lifecycle and growth objectives. Collaborate with cross-functional teams to create content that supports blogs, marketing campaigns, product rollouts, and customer journeys. Spot trend, stay up-to-date with markets and identify trending topics, plan content calendar and maintain MIS.
• Copywriting:
  Produce persuasive, clear and engaging copy for multiple channels, including blogs, email campaigns, landing pages, in-app messages, social media, video script, presentations and more. Ensure every piece reflects our brand voice and is tailored to the right user segment.
• Lifecycle Marketing:
  Create and optimize content for each stage of the customer lifecycle, from acquisition and retention to engagement. Develop messaging that resonates with customers at different touchpoints and drives conversion.
• Growth Initiatives:
  Work with the growth team to craft content for A/B tests, lead funnels, and other growth experiments. Review performance data, draw insights, and iterate on content to improve performance.
• SEO & Analytics:
  Apply SEO best practices to strengthen visibility, rankings, and organic reach. Track content performance through analytics tools and adjust strategies as needed to achieve critical metrics.
• Team Collaboration:
  Work closely with research, designers, marketers, product managers, and other collaborators to ensure cohesive messaging across all platforms. Provide guidance and mentorship to junior writers as needed.

Qualifications and Skills

Qualifications (Content Writer)

• Bachelor’s degree in English, Mass Communication, Journalism, Marketing, or a related field

• 1–3 years of experience in content writing, copywriting, or content creation

• Strong command of English grammar, vocabulary, and storytelling

• Ability to write clear, engaging, and error-free content

• Understanding of SEO, keyword usage, and content structure

• Basic knowledge of financial markets (preferred, not mandatory)

• Proficiency in researching and simplifying complex topics

• Ability to meet deadlines and handle multiple tasks

• Familiarity with Canva or similar content/design tools (added advantage)