Content Strategist

As a Content Strategist, you will play a crucial role in leading content planning and execution across all digital platforms. Your responsibilities will include ensuring that all content aligns with our brand voice, engages the target audience, and supports overall marketing and business objectives. You should leverage your strong storytelling skills, digital content experience, and deep understanding of audience behavior and market trends to excel in this role. Key Responsibilities: - Develop a comprehensive content strategy that aligns with short-term campaigns and long-term business goals. - Plan, create, and oversee high-quality content across various channels including blogs, social media posts, newsletters, website content, and videos. Maintain consistency in content tone and messaging. - Collaborate closely with marketing, design, and project teams to support campaigns and ensure cohesive brand communication. - Monitor content performance using analytics and audience engagement metrics. Optimize content strategy based on insights and performance results. - Conduct trend analysis and competitor research to identify new content opportunities and enhance content effectiveness. Qualifications: - Bachelor's degree in Communication, Journalism, Marketing, or a related field. - 3+ years of experience in content strategy, digital marketing, or copywriting. - Strong writing and editing skills with keen attention to detail. - Proficiency in CMS and social media management tools. - Basic knowledge of SEO best practices and tools like Google Analytics and SEMrush. In addition to the above details, the job offers full-time, permanent employment with benefits including health insurance and provident fund. The work location is in person.,