Content Strategist

Content Strategist About Cladbe : Cladbe is an all-in-one platform for the real estate industry, specifically for new construction projects, aimed at increasing optimization, boosting commerciality, and providing end-to-end business solutions. Job Summary: Are you a master of content, eager to craft compelling narratives that captivate and convert? We're looking for a highly skilled Content Strategist to own our content roadmap, drive engagement, and make a real impact on our business goals. If you live and breathe content marketing best practices and have a knack for blending creativity with analytics, let's talk! Responsibilities: Brand Messaging & Storytelling: Ensure all content effectively communicates our brand story, values, and unique selling propositions. Creative Content Strategy Development: Develop and maintain a comprehensive content (static & dynamic) strategy that supports marketing goals, brand positioning, and business objectives. Content Planning & Calendar: Create and manage an editorial calendar, planning content across various formats (blog posts, articles, videos, infographics, social media updates, website copy, whitepapers, case studies, etc.) and channels. Content Creation, Distribution & Promotion: Oversee the content creation process, ensuring brand voice, tone, and messaging consistency. Provide guidance and feedback to content creators (writers, designers, videographers). May also involve direct content creation for key initiatives Performance Analysis & Reporting: Track, measure, and analyze content performance using relevant KPIs (e.g., website traffic, engagement, conversions, SEO rankings). Provide regular reports and insights to stakeholders. Qualifications: Bachelor's degree in marketing, Communications, Journalism, English, or any related field. Preferably having some idea in SaaS, B2B products Strong understanding of SEO principles, keyword research tools and Google Analytics. Excellent written and verbal communication skills, with a keen eye for detail and strong editing abilities. Experience with marketing automation platforms is a plus. Ability to work independently and collaboratively in a fast-paced environment. Strong project management and organizational skills. Data-driven mindset with the ability to interpret analytics and make informed decisions. Portfolio of previous content strategy work or successful content campaigns is a strong asset. Show more Show less