Content Lead

We’re hiring a hands-on Content Team Lead to own content strategy and delivery for cohort launches and evergreen funnels. This is a benchmarking role that is equally strategic and executional: you’ll set standards, mentor writers, and personally ship high-priority landing pages, webinar scripts, email sequences and ad copy that convert. You’ll work closely with Growth, Product and Instructors to turn technical subject matter into clear, outcome-driven messaging.

What you’ll own

• Translate instructor and product inputs into learner-first messaging focused on career outcomes (roles, salary uplift, placements).
• Run copy + creative A/B tests and use GA4 / Hotjar / email metrics to iterate and improve conversion and retention.
• Maintain the content calendar, manage briefs, and ensure on-time launches for cohort intakes.
• Direct Content Creation: Take ownership of key projects, often creating content directly to ensure deadlines are met and quality is maintained, especially in high-pressure
• situations. Canva should be on the tip of your fingers in case of urgent presentations or campaign deployments. Campaign Strategy & Development: Work closely with cross-functional teams to develop campaign strategies that align with client objectives, translating insights into compelling copy for various formats (web, social, email, etc.).
• Quality Control & Accountability: Oversee the consistency, accuracy, and relevance of all content, ensuring adherence to brand guidelines and Saras’ legacy.
• Data-Driven Optimization: Analyse content performance and make data-driven recommendations for future strategies, constantly refining and improving content impact (ALL content marketing verticals)

What success looks like (first 6 months)

• Measurable uplift in landing page conversion rate and webinar→signup conversion.
• A repeatable launch comms playbook owned by the content team.
• Faster turnaround on high-priority assets and demonstrable quality improvements across deliverables.
• A team running with clear standards and accountability.

Must-have (non-negotiable)

• 4–6 years in content or copywriting (agency, edtech, SaaS or freelance with demonstrable outcomes).
• Masters degree is mandatory.
• Portfolio required: minimum 8 published pieces across formats (Masters thesis can be considered as well), including a landing page or conversion campaign, email sequences and a long-form article/case study/social media. (Applications without a portfolio will be asked to complete an assignment) Please note: we sell courses to train students in AI. Proven experience managing or mentoring writers (min.2 direct reports or a managed roster of freelancers).
• Strong command of English, impeccable editing, and the ability to adapt tone for different audiences.
• Direct experience writing conversion-focused copy for landing pages, webinar funnels or cohort launches — include metrics.
• Comfortable reading and acting on analytics (GA4 preferred) and using session insights to improve copy.
• Familiarity with CMS/LMS publishing (WordPress/Thinkific/Teachable or similar) and email platforms (Klaviyo/Mailchimp).

Tools & skills we expect

GA4 / Google Analytics, Hotjar (or equivalent), WordPress / LMS, Ahrefs / SEMrush, Notion /

Asana (content calendar), Canva / Figma (quick mockups), Looker Studio (basic reporting),

Grammarly/editorial tools, basic HTML for emails.