Content Lead

Role Overview

Content Lead

Key Responsibilities

Content Strategy & Leadership

• Define and execute the end-to-end content strategy aligned with business, brand, and growth goals.
  
• Ensure consistency in brand voice, tone, and messaging across all formats and channels.
  
• Build and manage a dynamic content calendar covering educational, engagement-driven, and campaign-specific content.
  
• Collaborate with subject-matter experts for accuracy, while ensuring content is accessible and engaging.
  

Content Creation & Formats

• Oversee the creation of:
  

• Written Content

  : Blogs, articles, newsletters, FAQs, and long-form explainers.

• Video Content

  : Market explainers, how-to guides, product walk-throughs, short-form reels.

• Social Media

  : Infographics, real-time updates, campaigns, and interactive engagement formats.

• Audio Content

  : Podcasts, daily/weekly updates, and interviews with experts.

• Flagship Content

  : Annual reports, whitepapers, research collaborations, and case studies.

Execution & Performance

• Manage internal teams, agencies, and freelancers to deliver high-quality, on-time content.
  
• Ensure maximum reach by leveraging SEO, social distribution, paid boosts, and partnerships.
  
• Track performance across channels, measure ROI of content initiatives, and refine strategy accordingly.
  

Team & Stakeholder Management

• Lead a small team of writers, video producers, and designers.
  
• Partner with product, marketing, PR, and external experts to create integrated campaigns.
  
• Manage agency relationships and oversee deliverables.
  

Qualifications & Skills

• 6–9 years of experience in content marketing, brand communications, or digital media, with at least 2–3 years in a leadership role.
  
• Proven ability to build and execute multi-format content strategies.
  
• Strong project management skills with the ability to manage multiple stakeholders and deadlines.
  
• Excellent writing/editing skills and a keen sense of storytelling.
  
• Familiarity with SEO, analytics, and digital content best practices.
  
• Experience managing agencies, freelancers, and creative teams.

  Role & responsibilities

Preferred candidate profile