Consumer Research & Insight Head

Minimum qualification and experience:

• Exposure to rural and urban Indian consumer segments
• Regional or multilingual research exposure
• Experience in managing brand and shopper research in highgrowth environments

Knowledge Skills:

• Proven experience in leading research projects and managing teams.
• Strong understanding of FMCG consumer behavior, category dynamics, and retail environment.
• Proficiency in handling syndicated data (e.g. Nielsen) and primary research methodologies

Technical Skills:

• Strong in research methodologies (quantitative, qualitative, ethnographic, digital)
• Dashboarding (Power BI/Tableau is a plus)
• Advanced PowerPoint and storytelling skills

Job Responsibilities:

Consumer & Market Insight Leadership

• Be the COE on consumer behavior, market trends, category dynamics, and shopper insights.
• Lead development of annual and long-term CMI plans aligned with business priorities.
• Proactively identify opportunities and threats through market and consumer analysis.

Research Management

• Commission, design, and manage quantitative and qualitative research studies (e.g. brand health tracking, shopper studies).
• Manage external research agencies, negotiate contracts, ensure quality delivery.
• Ensure research briefs are clear, aligned with business objectives, and actionable

Data Integration & Storytelling

• Integrate multiple data sources (Nielsen, Kantar, primary research, social listening, retail audits) for holistic insights.
• Present findings to senior leadership using compelling storytelling and visualization tools.

Budget & Agency Management

• Manage CMI budget effectively, prioritizing high-impact research.
• Maintain strong relationships with preferred research agencies.
• Ensure compliance with procurement and ethical standards

Strategic Business Partnering/ People Leadership

• Partner with cross-functional teams (Marketing, Sales, Category, Innovation, Trade Marketing) to embed consumer thinking into decision-making.
• Serve as a thought leader on brand positioning, pricing, distribution, and campaign effectiveness.
• Lead, coach, and develop to build internal capability of Marketing teams
• Foster a learning culture and ensure team members are skilled in modern research tools and techniques.

Innovation & Brand Support

• Support NPD and go-to-market strategies with consumer validation and product testing.
• Guide brand health tracking and equity studies across regions and demographics.
• Enable brands to forecast NPD potential as part of the integrated business planning cycle