Cluster Sales Manager

Job Description: Cluster Manager – Company (Hyderabad)

Role Summary

The Cluster Manager is responsible for overseeing operations, performance, and growth across multiple Company outlets/branches/stores in a defined geographic cluster. The role involves driving sales, ensuring excellent customer experience, managing teams, optimizing operations, and delivering profitability targets.

Key Responsibilities

Sales & Business Growth

• • Achieve sales targets for the cluster.

• • Develop strategies to increase revenue and market share.

• • Identify new business opportunities within the cluster area.

• • Monitor KPIs – same-store growth, footfall, conversion rates, average transaction value.

Team Leadership & Development

• • Recruit, train, mentor, and motivate store/branch managers and staff.

• • Set performance goals, conduct reviews, ensure consistent service standards.

Operational Excellence

• • Ensure operations run smoothly across all stores.

• • Oversee inventory management – stock ordering, transfers, shrinkage control.

• • Ensure visual merchandising and brand guidelines adherence.

Customer Experience

• • Maintain high customer satisfaction and resolve escalations.

• • Monitor feedback and take corrective actions.

Financial Management

• • Manage profitability, control costs and expenses.

• • Prepare budgets and analyze sales, expenses, and inventory reports.

Market & Competitive Intelligence

• • Keep abreast of competitors, local trends, and customer preferences.

• • Adjust product mix, promotions, and offers based on insights.

Expansion & Location Planning

• • Assess and recommend potential new store locations.

• • Review demographics, consumer behavior, and site feasibility.

Compliance & Standards

• • Ensure compliance with company policies and safety standards.

• • Adhere to financial controls, loss prevention, and audits.

Reporting & Analysis

• • Generate regular performance reports for regional management.

• • Use data to drive strategic decisions.

Qualifications & Experience

• Bachelor’s degree in Business Management / Retail / Commerce or related field. MBA preferred.

• 5–8+ years in retail or multi-store operations management.

• Strong leadership, analytical, and communication skills.

• Familiarity with retail metrics, P&L management, and MS Office.

Key Performance Indicators (KPIs)

• • Sales target achievement (cluster total, individual stores)

• • Profit margin / Store-level profitability

• • Customer satisfaction / feedback scores

• • Inventory turnover, stock loss / shrinkage

• • Staff turnover / retention

• • Compliance with visual merchandising, brand standards, SOPs

• • Operational audits, process adherence

Salary & Benefits (Indicative)

• Salary upto 8 lacs

• Incentives / Bonuses tied to cluster performance

• Employee benefits (PF, health insurance)

• Travel and communication allowances