15 years
0 Lacs
Posted:2 days ago|
Platform:
On-site
Regional Strategy & Performance-Solar EPC Division
Position Overview:
We are seeking a visionary Digital Marketing Leader with 15+ years of experience to architect and execute high-impact digital strategies that accelerate brand dominance, demand generation, and revenue growth in the renewable energy sector.
This is a strategic leadership role requiring expertise in performance marketing, brand storytelling, data-driven decision-making, and team mentorship. The ideal candidate will own the entire digital ecosystem, from customer acquisition to retention, while leading a high-performing team and collaborating with C-level stakeholders.
Key Responsibilities:
1. Digital Strategy & Leadership
• Develop and execute omnichannel digital marketing strategies (SEO, SEM, Paid Media, Content, Email, Social, Influencer, PR) to drive brand authority, lead generation, and revenue growth.
• Own the digital marketing budget, ensuring optimal ROI across campaigns and platforms.
• Lead digital transformation initiatives, integrating AI/ML, automation, and predictive analytics into marketing operations.
• Serve as the primary digital advisor to the CMO, presenting data-backed insights and strategic recommendations.
2. Performance Marketing & Growth Hacking
• Scale performance marketing (Google Ads, Meta, LinkedIn, Programmatic, Native Ads) with CPA/ROAS optimization.
• Hyper-target B2B & B2C audiences through account-based marketing (ABM), intent-based targeting, and lookalike modeling.
• A/B test relentlessly—landing pages, ad creatives, CTAs, and funnel optimizations.
3. SEO & Organic Growth
• Technical SEO leadership (Core Web Vitals, Schema, Crawlability) to dominate SERPs for high-intent keywords.
• Content SEO strategy—oversee thought leadership blogs, pillar pages, and backlink acquisition.
• Local SEO & Google My Business (GMB) optimization for regional lead generation.
4. Data, Analytics & AI-Driven Marketing
• Advanced analytics (Google Analytics 4, Power BI, HubSpot) to track CAC, LTV, attribution modeling.
• Predictive lead scoring using CRM (Salesforce/HubSpot) + marketing automation.
• AI-powered personalization (dynamic ads, email segmentation, chatbots).
5. Brand & Social Authority
• Elevate brand storytelling via video marketing (YouTube, Reels), LinkedIn thought leadership, and influencer partnerships.
• Crisis management & reputation monitoring (social listening tools like Brandwatch/Sprinklr).
6. Team Leadership & Stakeholder Management
• Build and mentor a high-performance team (SEO specialists, PPC experts, content marketers, designers).
• Collaborate with Sales, Product, and CX teams to align marketing with revenue goals.
• Manage external agencies (PR, creative, performance marketing) for scalable execution.
Key Skills & Competencies:
✅ 10+ years in digital marketing, with 5+ years in leadership roles (agency or in-house).
✅ Expertise in:
• Performance Marketing (Google Ads, Meta, LinkedIn, Programmatic)
• SEO (Ahrefs/SEMrush), CRO (Hotjar/VWO), Marketing Automation (HubSpot/Marketo)
• Data Analytics (GA4, Tableau, SQL basics)
• AI in Marketing (ChatGPT, Jasper, predictive analytics)
✅ Proven track record of scaling lead gen (+300% YoY) and reducing CAC.
✅ Strong business acumen—ability to link marketing efforts to revenue impact.
✅ Exceptional leadership—inspires teams, drives accountability, and fosters innovation.
Education & Certifications:
• MBA in Marketing/Digital Strategy (preferred)
• Certifications: Google Ads, Meta Blueprint, HubSpot, SEO (Moz/Ahrefs), PMP (a plus)
Why Join Kondaas Automation?
🚀 Lead digital growth for a top renewable energy disruptor.
📈 Own high-budget, high-impact national campaigns.
💡 Work with cutting-edge tech (AI, automation, analytics).
🌱 Fast-track career growth into Marketing Leadership (CMO path).
Kondaas Automation Private Limited
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