Job
Description
Job Title: Digital Marketing Manager Department: Marketing Reporting to: Head - Marketing / Director Location: Coimbatore Company: Kondaas Automation Pvt Ltd Position Summary: We are seeking a dynamic Digital Marketing Manager to lead our online marketing initiatives across India. The role requires strategic planning, execution, and optimization of digital campaigns to drive brand awareness, generate leads, and contribute to revenue growth in line with our company’s mission of becoming a top player in the renewable energy space. The ideal candidate should also have strong team management skills , as they will be responsible for mentoring and leading a small digital marketing team (internal/external), collaborating with cross-functional stakeholders, and ensuring performance excellence. Key Responsibilities: ✅ Develop and implement comprehensive digital marketing strategies to achieve business goals. ✅ Plan, execute, and monitor paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms. ✅ Manage SEO (on-page, off-page) and SEM strategies to improve website ranking and visibility. ✅ Analyze and optimize website performance (traffic, lead conversion, engagement metrics). ✅ Manage email marketing campaigns — customer journeys, automation, A/B testing. ✅ Drive content marketing initiatives (blogs, videos, creatives) in coordination with content team. ✅ Manage and grow the company’s social media presence and engagement. ✅ Generate reports and actionable insights on campaign performance using Google Analytics, social media tools, CRM dashboards. ✅ Stay updated with latest trends in digital marketing and emerging technologies. ✅ Coordinate with sales, product, and regional teams to align marketing efforts. ✅ Manage digital marketing budget and vendor relationships. ✅ Lead, mentor, and manage a team of digital marketers. ✅ Foster team collaboration, provide regular feedback, and build a high-performance marketing team. Key Skills and Competencies: ✅ Proven experience in digital marketing strategy and execution (5-8 years preferred). ✅ Strong knowledge of Google Ads, SEO, social media marketing, analytics. ✅ Hands-on experience with tools such as Google Analytics, Tag Manager, SEMrush, Hootsuite, HubSpot (or equivalent). ✅ Creative thinking, analytical mindset, attention to detail. ✅ Ability to handle multiple campaigns and projects simultaneously. ✅ Team leadership, management, and coaching skills. ✅ Excellent communication and collaboration with cross-functional teams. Educational Qualification: Graduate / Postgraduate in Marketing, Business Administration, or equivalent. Certifications in Digital Marketing (preferred). Preferred Experience: Minimum 5+ years in digital marketing roles — agency or corporate. Experience in Renewable Energy, Solar, or related industries is an advantage (preferred, not mandatory). Why Join Kondaas Automation Pvt Ltd? ✅ Be part of an ambitious team driving India’s green energy future. ✅ Opportunity to work on national-level marketing campaigns. ✅ Dynamic work environment with career growth potential.
