Category Manager

Key Responsibilities

• Category Strategy & Planning:
• Develop and execute comprehensive category strategies to achieve revenue targets, audience growth, and engagement goals.
• Conduct in-depth market research and competitive analysis to identify opportunities and trends.
• Define category KPIs and track performance against targets.
• Develop and manage the category P&L, ensuring profitability and sustainable growth.
• Content & Engagement Management:
• Collaborate with the content team to develop and curate high-quality content that resonates with the target audience.
• Identify and leverage emerging content formats and platforms to maximize reach and engagement.
• Develop and execute engagement strategies to build and nurture a thriving community around the category.
• Create social-first categories for YourStory.
• Marketing & Promotion:
• Develop and execute marketing campaigns to promote category content and events.
• Utilize social media, email marketing, and other digital channels to drive awareness and engagement.
• Collaborate with the sales team to develop and execute sponsorship and partnership opportunities.
• Work with the marketing team to understand and utilize data analytics to improve marketing campaigns.
• Data Analysis & Reporting:
• Analyze category performance data to identify trends, insights, and opportunities for optimization.
• Develop and maintain regular reports on category performance, including revenue, audience growth, and engagement metrics.
• Use data-driven insights to inform strategic decisions and drive continuous improvement.
• Ecosystem Engagement and Influencer:
• Build and maintain relationships with key stakeholders in the category ecosystem, including startups, investors, and industry experts.
• Represent YourStory at industry events and conferences.
• Create personal branding as an “influencer” of the category in the industry
  

Qualifications

• Proven experience in category management, preferably in the technology industry.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Excellent strategic thinking and planning skills.
• Strong understanding of digital marketing, social media, and content marketing.
• Experience managing P&L responsibilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.
• Understanding of 2-3 of the industries, technology and audience is critical:
  

○ Industry: GCC, FSI, SMB

○ Technology: AI, Security

○ Audience: Developers, Founders, CTO, Women

• Deep understanding of the Indian startup ecosystem.
• Experience utilizing data analytics platforms.
• Strong entrepreneurial skills
  

Personal Attributes

• Highly motivated and results-oriented.
• Passionate about the startup and entrepreneurial ecosystem.
• Creative and innovative thinker.
• Strong team player with the ability to collaborate effectively across departments.
• Ability to thrive in a fast-paced and dynamic environment.