Social Media Manager

Job Description

About YourStory YourStory is a digital media platform covering and championing India’s entrepreneurial ecosystem. With 16+ years of experience telling stories of changemakers, we aim to inspire, educate, and empower our readers through impactful narratives of startups, innovations, and leaders shaping the future. Role Overview We are looking for a dynamic and experienced Social Media Manager to spearhead our social media strategy, engage our audience, and amplify our brand presence across platforms. The ideal candidate will have deep expertise in managing social media channels, an analytical mindset, and a flair for crafting compelling narratives that resonate with our audience. Key Responsibilities Develop and execute a results-driven social media strategy across platforms (Twitter, Instagram, LinkedIn, Facebook. Stay updated with social media algorithms, trends, and best practices to optimize content performance. Research news and trends to create timely, engaging posts that align with the startup ecosystem and sectors we cover (edtech, fintech, e-commerce, etc.). Craft engaging Twitter threads to highlight startup stories, business insights, and industry developments. Create compelling Instagram stories and posts with strong visual elements to enhance engagement. Work closely with the editorial and design teams to develop eye-catching content that complements published articles. Plan and manage paid social media campaigns, ensuring effective audience targeting and engagement. Write authoritative and persuasive copy tailored for different platforms and audience segments. Monitor key engagement metrics, analyze performance, and optimize strategies for better results. Identify opportunities for innovative social media campaigns that drive audience growth and interaction. Requirements 3 to 5 years of experience in social media management, preferably in a similar media or content-driven company. Strong understanding of social media platforms, algorithms, and engagement tactics. Proven ability to research trending news topics and effectively present them on social media. Excellent command over Twitter and ability to craft insightful and engaging threads. Experience in creating visually appealing Instagram stories and posts. In-depth knowledge of paid social media advertising strategies and execution. Exceptional writing skills with a flexible, engaging, and persuasive style. Ability to analyze performance metrics and adjust strategies accordingly. Creative thinker with an appreciation for storytelling and audience engagement. Why Join Us? Work with a dynamic team passionate about startups and innovation. Opportunity to shape and grow YourStory’s digital presence. Collaborate with top entrepreneurs, thought leaders, and industry experts. Skills: social media management,trend analysis,copywriting,storytelling,social media strategy,advertising strategies,paid social media campaigns,analytics,content creation,social media algorithms,social media,audience engagement Show more Show less