About YourStory YourStory is a digital media platform covering and championing India’s entrepreneurial ecosystem. With 16+ years of experience telling stories of changemakers, we aim to inspire, educate, and empower our readers through impactful narratives of startups, innovations, and leaders shaping the future. Role Overview We are looking for a dynamic and experienced Social Media Manager to spearhead our social media strategy, engage our audience, and amplify our brand presence across platforms. The ideal candidate will have deep expertise in managing social media channels, an analytical mindset, and a flair for crafting compelling narratives that resonate with our audience. Key Responsibilities Develop and execute a results-driven social media strategy across platforms (Twitter, Instagram, LinkedIn, Facebook. Stay updated with social media algorithms, trends, and best practices to optimize content performance. Research news and trends to create timely, engaging posts that align with the startup ecosystem and sectors we cover (edtech, fintech, e-commerce, etc.). Craft engaging Twitter threads to highlight startup stories, business insights, and industry developments. Create compelling Instagram stories and posts with strong visual elements to enhance engagement. Work closely with the editorial and design teams to develop eye-catching content that complements published articles. Plan and manage paid social media campaigns, ensuring effective audience targeting and engagement. Write authoritative and persuasive copy tailored for different platforms and audience segments. Monitor key engagement metrics, analyze performance, and optimize strategies for better results. Identify opportunities for innovative social media campaigns that drive audience growth and interaction. Requirements 3 to 5 years of experience in social media management, preferably in a similar media or content-driven company. Strong understanding of social media platforms, algorithms, and engagement tactics. Proven ability to research trending news topics and effectively present them on social media. Excellent command over Twitter and ability to craft insightful and engaging threads. Experience in creating visually appealing Instagram stories and posts. In-depth knowledge of paid social media advertising strategies and execution. Exceptional writing skills with a flexible, engaging, and persuasive style. Ability to analyze performance metrics and adjust strategies accordingly. Creative thinker with an appreciation for storytelling and audience engagement. Why Join Us? Work with a dynamic team passionate about startups and innovation. Opportunity to shape and grow YourStory’s digital presence. Collaborate with top entrepreneurs, thought leaders, and industry experts. Skills: social media management,trend analysis,copywriting,storytelling,social media strategy,advertising strategies,paid social media campaigns,analytics,content creation,social media algorithms,social media,audience engagement Show more Show less

YourStory is India’s leading digital media platform for entrepreneurs, startups, and changemakers. We create impactful stories, host large-scale events, and produce engaging multimedia content to empower and educate our audience. We are looking for a Lead Video Editor who can bring our content to life for Instagram, YouTube Shorts, and other social media platforms. If you have a strong sense of storytelling, a deep understanding of social trends, and the ability to create fast-paced, engaging edits, we want you on our team! Key Responsibilities - Instagram and Social Media Editing Edit high-quality, engaging short-form videos (Reels, Shorts, Stories) optimized for social platforms. Ensure all content is trendy, fast-paced, and aligned with Instagram’s visual language. Add creative motion graphics, subtitles, and dynamic transitions to boost engagement. Podcast & Event Editing Convert long-form podcasts and event recordings into bite-sized, viral clips. Identify key moments, punchlines, and viral-worthy snippets to increase shareability. Maintain audio clarity, enhance sound design, and sync visuals seamlessly. Trend Spotting & Content Strategy Stay updated with the latest Instagram trends, memes, and viral content styles. Experiment with new formats, edits, and storytelling techniques to push creative boundaries. Work closely with the content and social media teams to optimize engagement and audience retention. Skills & Qualifications - Proficiency in Video Editing Software – Adobe Premiere Pro, Final Cut Pro, After Effects. Deep understanding of Instagram & social media formats – Reels, Shorts, Stories. Strong storytelling & pacing skills – Knowing what hooks the audience and keeps them watching. Ability to add engaging motion graphics, text animations, and creative transitions. Basic color correction & sound design skills to enhance production quality. Experience working with podcasts, interviews, and live event footage is a plus. Creative mindset – able to turn raw footage into visually compelling content. Why Join Us? Be part of India’s most influential startup media platform. Work on high-impact, viral content that reaches millions. Creative freedom to experiment with new video formats. Skills: motion graphics,final cut pro,after effects,adobe premiere pro,storytelling,social media trends,pacing,creative transitions,motion graphics and vfx,sound design,video editing software,color correction,video editing,text animations Show more Show less

YourStory is India’s leading digital media platform dedicated to championing entrepreneurial journeys, innovations, and startup stories. Established in 2008, it has created over 1,50,000 stories, reaching more than 10 million people monthly in multiple languages, including English, Hindi, and Tamil. The platform goes beyond storytelling to offer specialized sections such as HerStory, focusing on women entrepreneurs; SocialStory, which highlights social impact ventures; and SMBStory, dedicated to small businesses. Key Responsibilities As a Marketing Specialist, you will: Develop Marketing Strategies: Create and implement result-oriented marketing strategies across digital channels to drive lead generation. Account-Based Marketing (ABM): Design and execute targeted ABM campaigns to engage decision-makers and key stakeholders. Ad Campaign Management: Plan, run, and optimize ad campaigns on platforms like Facebook, LinkedIn, and Google to exceed performance goals. Email & WhatsApp Marketing: Use personalized outreach tactics to increase engagement through email and WhatsApp campaigns. AI-Powered Marketing Automation: Leverage the latest AI tools to streamline marketing processes and drive efficiency. Event and Webinar Campaigns: Oversee marketing efforts to maximize registrations and attendance for events and webinars. Requirements To thrive in this role, you should have: Proven experience in performance marketing and lead generation. Expertise in ABM strategies, managing ad platforms, and tools such as Google Ads, LinkedIn Ads, Facebook Ads Manager, and others. Strong knowledge of Google Analytics, GTM, and similar data analysis platforms. Hands-on experience with email marketing tools and marketing automation systems. A proven track record of driving Webinar and event acquisition campaigns. A passion for startups and the ability to adapt to a fast-paced, high-growth environment. What We Offer Firsthand Exposure: Be at the heart of the startup ecosystem, engaging with founders, investors, and industry leaders. Impactful Work: Work on meaningful campaigns that drive real-world impact. Innovative Culture: Join a team that values hustle, creativity, and out-of-the-box thinking. Growth Opportunities: Gain unparalleled opportunities to learn and grow professionally. If you're a go-getter with the skills and the ambition to thrive in the dynamic world of startups, we’d love to hear from you! Skills: account-based marketing (abm),google tag manager (gtm),ai-powered marketing automation,lead generation,email marketing,whatsapp marketing,performance marketing,event marketing,email marketing tools,linkedin ads,ad campaign management,webinar marketing,google ads,ad campaigns,google analytics,facebook ads manager Show more Show less

Role Overview: We are seeking an experienced and results-oriented Senior Account Manager to join our team. The ideal candidate will have a proven track record in enterprise sales and account management, with the ability to build and maintain strong relationships with key clients. This role requires strategic thinking, excellent communication skills, performance and brand marketing and a deep understanding of enterprise selling. Key Responsibilities Enterprise Sales: Identify and target potential enterprise clients, understanding their business needs and challenges. Develop and execute strategic sales plans to achieve revenue targets and expand market presence. Conduct high-level presentations and negotiations with senior executives and decision-makers. Land and expand the territory with existing accounts and new businesses Account Management and Exec Relationships: Manage and nurture relationships with existing enterprise clients, ensuring their needs are met and expectations exceeded. Serve as the primary point of contact for key accounts, providing exceptional customer service and support. Develop and implement account plans to drive client satisfaction, retention, and growth. Strong exec presence to engage with the CEO/CMO/CXO of the account Solution Selling: Understand and articulate the value proposition of YourStory's services to enterprise clients. Customize solutions to meet the specific needs of each client, leveraging YourStory's offerings. Collaborate with internal teams to ensure the successful delivery and implementation of solutions. Market Insights: Stay informed about industry trends, market conditions, and competitive landscape. Provide feedback and insights to the product and marketing teams to enhance YourStory's offerings. Identify new business opportunities and areas for growth within the enterprise segment. Performance Tracking: Monitor and analyze sales performance metrics, providing regular reports to senior management both with customers and to internal stakeholders Use data-driven insights to optimize sales strategies and improve overall performance. Ensure all sales activities are accurately documented in the CRM system. Collaboration: Work closely with cross-functional teams, including marketing, product, and customer support, to ensure a seamless client experience. Participate in team meetings and contribute to the development of sales strategies and initiatives. Qualifications Bachelor's degree in Business, Marketing, or a related field. Proven experience in 6-7 years of enterprise sales and account management, preferably in the FSI or technology industry. Strong understanding of enterprise selling techniques and strategies. Excellent communication, presentation, and negotiation skills. Ability to build and maintain strong relationships with senior executives and decision-makers. Strong analytical skills and attention to detail. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in CRM software. Strong sales discipline Skills: account management,communication skills,performance marketing,solution selling,communication,strategic thinking,brand marketing,analytical skills,crm software proficiency,enterprise sales,relationship building Show more Show less

Role Overview: We are seeking a results-oriented Junior Account Manager to join our team. The ideal candidate will have a proven track record in enterprise sales and account management, with the ability to build and maintain strong relationships with key clients. This role requires strategic thinking, excellent communication skills, performance and brand marketing and a deep understanding of enterprise selling. Key Responsibilities Enterprise Sales: Identify and target potential enterprise clients, understanding their business needs and challenges. Develop and execute strategic sales plans to achieve revenue targets and expand market presence. Conduct high-level presentations and negotiations with senior executives and decision-makers. Land and expand the territory with existing accounts and new businesses Account Management and Exec Relationships: Manage and nurture relationships with existing enterprise clients, ensuring their needs are met and expectations exceeded. Serve as the primary point of contact for key accounts, providing exceptional customer service and support. Develop and implement account plans to drive client satisfaction, retention, and growth. Solution Selling: Understand and articulate the value proposition of YourStory's services to enterprise clients. Customize solutions to meet the specific needs of each client, leveraging YourStory's offerings. Collaborate with internal teams to ensure the successful delivery and implementation of solutions. Market Insights: Stay informed about industry trends, market conditions, and competitive landscape. Provide feedback and insights to the product and marketing teams to enhance YourStory's offerings. Identify new business opportunities and areas for growth within the enterprise segment. Performance Tracking: Monitor and analyze sales performance metrics, providing regular reports to senior management both with customers and to internal stakeholders Use data-driven insights to optimize sales strategies and improve overall performance. Ensure all sales activities are accurately documented in the CRM system. Collaboration: Work closely with cross-functional teams, including marketing, product, and customer support, to ensure a seamless client experience. Participate in team meetings and contribute to the development of sales strategies and initiatives. Qualifications Bachelor's degree in Business, Marketing, or a related field. Proven experience in 1-4 years of enterprise sales and account management, preferably in the FSI or technology industry. Strong understanding of enterprise selling techniques and strategies. Excellent communication, presentation, and negotiation skills. Ability to build and maintain strong relationships with senior executives and decision-makers. Strong analytical skills and attention to detail. Ability to work independently and as part of a team in a fast-paced environment. Proficiency in CRM software. Strong sales discipline Skills: account management,performance marketing,communication skills,solution selling,communication,strategic thinking,relationship building,brand marketing,analytical skills,crm software,enterprise sales,enterprise Show more Show less

Role & Responsibilities Develop and execute strategic sales plans to drive revenue growth and expand market presence. Identify, engage, and nurture partnerships to enhance service offerings and increase customer acquisition. Conduct market research to identify emerging trends, competitor activities, and potential partnership opportunities. Build and maintain strong relationships with key stakeholders, ensuring alignment and mutual benefit. Collaborate cross-functionally with marketing, product, and operations teams to deliver integrated solutions. Prepare and present sales proposals, contract negotiations, and closing deals to meet or exceed targets. Own & grow enterprise accounts through consultative sales Build deep CXO-level relationships with top-tier clients Customize and pitch YourStory’s brand and media solutions Track performance, drive renewals, and close high-value deals Collaborate across marketing, product, and delivery teams Skills & Qualifications Must-Have Proven track record in sales and partnership management. Strong negotiation and closing skills. Excellent communication and interpersonal abilities. Ability to analyze market trends and consumer data. Demonstrated success in achieving and exceeding sales targets. Qualifactions and Experience- 6–10 years of experience in enterprise sales/account management Expertise in FSI or tech industry preferred Strong communication, presentation & solution-selling skills Track record of closing large deals & upselling to CXOs CRM proficiency and data-led sales discipline Strategic thinker with deep market awareness & business acumen Skills: solution selling,partnership management,interpersonal abilities,market analysis,consultative sales,communication skills,sales strategy,partnership development,negotiation skills,sales management,crm proficiency Show more Show less

About YourStory: YourStory is a digital media platform covering and championing India’s entrepreneurial ecosystem. With 16+ years of experience telling stories of changemakers, we aim to inspire, educate, and empower our readers through impactful narratives of startups, innovations, and leaders shaping the future. Role Overview We are looking for a dynamic and experienced Growth Manager to spearhead our social media strategy, engage our audience, and amplify our brand presence across platforms. The ideal candidate will have deep expertise in managing social media channels, an analytical mindset, and a flair for crafting compelling narratives that resonate with our audience. Key Responsibilities User Acquisition: Develop and execute organic and paid growth strategies to drive high-quality subscribers. Retention & Engagement: Build and optimize lifecycle marketing campaigns (email, WhatsApp, push notifications) to maximize reader retention. Conversion Optimization: Enhance landing pages, pricing experiments, and checkout flows to improve conversion rates. Performance Marketing: Manage and optimize paid campaigns across Google Ads, Meta, LinkedIn, and emerging platforms. Referral & Viral Loops: Design and implement referral programs, ambassador campaigns, and community-driven growth initiatives. SEO & Content Distribution: Work closely with editorial and social media teams to ensure high-impact content reaches the right audience. Data-Driven Decisions: Leverage analytics tools (GA4, Piano, etc.) to track KPIs, generate insights, and continuously improve performance. Strategic Partnerships: Identify and collaborate with ecosystem players, influencers, and affiliates to drive awareness and subscriptions. What We’re Looking For 3-7 years of experience in growth marketing, performance marketing, or subscription marketing, preferably in media, fintech, or content-driven businesses. Proven expertise in paid acquisition (Google Ads, Meta, LinkedIn, Twitter/X, YouTube) and growth hacking strategies. Strong understanding of email marketing, retention strategies, and conversion rate optimization (CRO). Excellent analytical skills with the ability to translate data into actionable strategies. Ability to work in a fast-paced environment, take ownership, and experiment rapidly. Passion for business journalism, startups, and financial markets is a plus. Skills: conversion optimization,data-driven decisions,analytical skills,youtube,twitter/x,paid acquisition,retention strategies,meta,performance marketing,seo,subscription marketing,content distribution,conversion rate optimization,google ads,growth marketing,paid campaigns,linkedin,user acquisition,email marketing,strategic partnerships

YourStory is looking for a dynamic and results-driven YouTube Growth & Strategy Manager to lead the next phase of our channel expansion. This role focuses heavily on audience development, channel optimization, content strategy, and revenue growth through YouTube. You will collaborate across teams to drive subscriber growth, boost viewership, and build a highly engaged community around our brand. Responsibilities Channel Strategy & Growth: Develop and execute a comprehensive YouTube growth strategy aligned with business goals. Identify audience insights, content gaps, and growth opportunities using data-driven analysis. Own KPIs including subscriber growth, watch time, engagement rates, CTR, and revenue. Collaborate with the content and creative teams to plan and execute high-impact content campaigns. Content Planning & Optimization: Advise on programming strategy: frequency, formats, playlist management, content pillars. Optimize all content for YouTube SEO: metadata, tagging, titles, descriptions, and thumbnails. Lead experiments with content types, posting schedules, and A/B testing to maximize performance. Analyze real-time and historical analytics to refine strategies and maximize channel growth. Monetization & Audience Development: Develop strategies to increase monetizable views and diversify revenue streams (ads, memberships, branded content). Lead initiatives for audience retention, upselling, and community building (polls, lives, Collaborations, Etc.). Trends, Insights, And Reporting Stay updated with YouTube algorithm changes, new features (like Shorts, Community tab, Podcasting), and industry best practices. Benchmark against competitors and leverage learnings for strategic advantage. Deliver regular performance reports and insights to leadership and stakeholders. Qualifications 3-5 years of proven experience managing and growing successful YouTube channels. Deep understanding of YouTube’s algorithm, monetization policies, and audience behavior. Strong expertise in YouTube Analytics, Google Trends, Tubebuddy, VidIQ, or similar tools. Exceptional skills in audience development, content optimization, and data storytelling. Strong project management and collaboration skills. Creative thinking paired with strong analytical rigor. Bonus: Experience with media brands, news, startups, or tech content. Skills: youtube growth strategy,revenue growth,data storytelling,tubebuddy,content strategy,project management,vidiq,brand advertising,youtube analytics,audience development,youtube,storytelling,channel optimization,google trends

YourStory is seeking a Visual Designer to join our Brand and Marketing team. The ideal candidate is a creative thinker with a strong foundation in design principles and a keen eye for detail. This role offers an excellent opportunity to learn and grow in a dynamic, fast-paced environment while contributing to a wide range of design projects. Experience required : 0 to 2 years of relevant experience (internships, freelance work, or project-based experience will be considered). Responsibilities Design digital creatives for social media, email campaigns, presentations, and online advertisements. Assist in the development of visual assets for YourStory IPs, events, and digital promotions. Ensure visual consistency across all communication channels in line with brand guidelines. Collaborate with senior designers and cross-functional teams to execute design briefs effectively. Stay open to feedback and actively work on refining and improving design output. Manage timelines and deliver high-quality work within set deadlines. Qualifications And Preferred Skills A degree or diploma in Graphic Design, Visual Communication, or a related field. Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Basic knowledge of web design and familiarity with Figma and Webflow (good to have). A strong portfolio that demonstrates creativity, visual storytelling, and a solid grasp of design fundamentals. Basic understanding of typography, color theory, and layout design. Interest in illustration and motion design is an added advantage. Strong communication skills and a collaborative approach. High attention to detail and a willingness to take initiative and learn. Skills: layout design,collaboration,adobe creative suite,color theory,web design,graphic design,webflow,illustration,figma,typography,photoshop,communication,motion design,illustrator,indesign,visual storytelling

YourStory is looking for an experienced and passionate Junior Video Producer to join our dynamic video team. This role offers a unique opportunity to create impactful, high-quality content for both Brand Solutions and Editorial verticals, including documentaries, interviews, branded videos, and social media campaigns. If you thrive in a fast-paced, storytelling-driven environment and have a strong eye for detail and design, we’d love to hear from you. Role Overview You will be responsible for managing the end-to-end production of video content—from ideation and scripting to shooting, editing supervision, and final delivery. You’ll collaborate with the Creative Strategist, brand clients, editorial team, and sales stakeholders to produce compelling content that meets both creative and strategic objectives. Key Responsibilities Produce high-impact video content for YouTube, Instagram, and other digital platforms, Including ○ Brand interviews ○ Case studies/Testimonials ○ Corporate films ○ Promotional videos and ads ○ Event coverage and highlights Conceptualize and execute projects including scripting, storyboarding, budgeting, resource planning, and timeline management. Plan and manage video shoots: scout and secure locations, coordinate logistics, and act as on-location producer. Work closely with editors to manage post-production and ensure timely delivery. Collaborate with design and video leads on style frames, visual direction, and branded series. Engage with clients throughout the production process, managing feedback, revisions, and creative alignment. Communicate clearly and confidently with internal and external stakeholders, offering creative solutions when needed. Manage multiple projects simultaneously, delivering content on schedule and within budget. (Bonus) Anchor interviews or moderate video panel discussions when required. Partner with the sales team to develop pitch documents and propose video content ideas to clients. Mandatory Skills & Qualifications Bachelor's degree in Broadcast Journalism, Mass Communication, or a related field. Minimum of 2 years of video production experience. Working knowledge of Adobe Premiere Pro or other professional editing tools. Strong scriptwriting skills for various video formats including promos, documentaries, and branded content. A keen eye for design, layout, and storytelling detail. Excellent communication and interpersonal skills; fluency in English is essential. Proven ability to perform under tight deadlines in a high-pressure environment. Deep understanding of the video production lifecycle and social media video best practices. Skills: project management,creative solutions,scriptwriting,production,storyboarding,communication,adobe premiere pro,budgeting,social media best practices,interpersonal skills,video production,video

YourStory is looking for an experienced and passionate Video Producer to join our dynamic video team. This role offers a unique opportunity to create impactful, high-quality content for both Brand Solutions and Editorial verticals, including documentaries, interviews, branded videos, and social media campaigns. If you thrive in a fast-paced, storytelling-driven environment and have a strong eye for detail and design, we’d love to hear from you. Role Overview : You will be responsible for managing the end-to-end production of video content—from ideation and scripting to shooting, editing supervision, and final delivery. You’ll collaborate with the Creative Strategist, brand clients, editorial team, and sales stakeholders to produce compelling content that meets both creative and strategic objectives. Key Responsibilities Produce high-impact video content for YouTube, Instagram, and other digital platforms, Including ○ Brand interviews ○ Case studies/Testimonials ○ Corporate films ○ Promotional videos and ads ○ Event coverage and highlights Conceptualize and execute projects including scripting, storyboarding, budgeting, resource planning, and timeline management. Plan and manage video shoots: scout and secure locations, coordinate logistics, and act as on-location producer. Work closely with editors to manage post-production and ensure timely delivery. Collaborate with design and video leads on style frames, visual direction, and branded series. Engage with clients throughout the production process, managing feedback, revisions, and creative alignment. Communicate clearly and confidently with internal and external stakeholders, offering creative solutions when needed. Manage multiple projects simultaneously, delivering content on schedule and within budget. (Bonus) Anchor interviews or moderate video panel discussions when required. Partner with the sales team to develop pitch documents and propose video content ideas to clients. Mandatory Skills & Qualifications Bachelor's degree in Broadcast Journalism, Mass Communication, or a related field. Minimum of 5 years of video production experience. Working knowledge of Adobe Premiere Pro or other professional editing tools. Strong scriptwriting skills for various video formats including promos, documentaries, and branded content. A keen eye for design, layout, and storytelling detail. Excellent communication and interpersonal skills; fluency in English is essential. Proven ability to perform under tight deadlines in a high-pressure environment. Deep understanding of the video production lifecycle and social media video best practices. Skills: video,communication,adobe premiere pro,resource planning,video production,production activity control,budgeting,storyboarding,scriptwriting,project management,editing supervision,client engagement

YourStory is seeking a highly motivated and results-oriented Category Manager to drive the growth and profitability of specific content and engagement categories. The ideal candidate will be a strategic thinker with a strong analytical background, proven experience in category management, and a deep understanding of the digital media landscape. This role requires a blend of business acumen, marketing expertise, and a passion for the startup ecosystem. Key Responsibilities Category Strategy & Planning: Develop and execute comprehensive category strategies to achieve revenue targets, audience growth, and engagement goals. Conduct in-depth market research and competitive analysis to identify opportunities and trends. Define category KPIs and track performance against targets. Develop and manage the category P&L, ensuring profitability and sustainable growth. Content & Engagement Management: Collaborate with the content team to develop and curate high-quality content that resonates with the target audience. Identify and leverage emerging content formats and platforms to maximize reach and engagement. Develop and execute engagement strategies to build and nurture a thriving community around the category. Create social-first categories for YourStory. Marketing & Promotion: Develop and execute marketing campaigns to promote category content and events. Utilize social media, email marketing, and other digital channels to drive awareness and engagement. Collaborate with the sales team to develop and execute sponsorship and partnership opportunities. Work with the marketing team to understand and utilize data analytics to improve marketing campaigns. Data Analysis & Reporting: Analyze category performance data to identify trends, insights, and opportunities for optimization. Develop and maintain regular reports on category performance, including revenue, audience growth, and engagement metrics. Use data-driven insights to inform strategic decisions and drive continuous improvement. Ecosystem Engagement and Influencer: Build and maintain relationships with key stakeholders in the category ecosystem, including startups, investors, and industry experts. Represent YourStory at industry events and conferences. Create personal branding as an “influencer” of the category in the industry Qualifications Proven experience in category management, preferably in the technology industry. Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights. Excellent strategic thinking and planning skills. Strong understanding of digital marketing, social media, and content marketing. Experience managing P&L responsibilities. Excellent communication, presentation, and interpersonal skills. Ability to work effectively in a fast-paced and dynamic environment. Understanding of 2-3 of the industries, technology and audience is critical: ○ Industry: GCC, FSI, SMB ○ Technology: AI, Security ○ Audience: Developers, Founders, CTO, Women Deep understanding of the Indian startup ecosystem. Experience utilizing data analytics platforms. Strong entrepreneurial skills Personal Attributes Highly motivated and results-oriented. Passionate about the startup and entrepreneurial ecosystem. Creative and innovative thinker. Strong team player with the ability to collaborate effectively across departments. Ability to thrive in a fast-paced and dynamic environment. Skills: social media,data analysis,digital marketing,marketing and promotion,communication skills,p&l management,problem-solving skills,category strategy,analytical skills,category management,content marketing,strategic thinking,data analytics

About The Bharat Project : The Bharat Project is YourStory’s bold, mission-first initiative to create 1 million entrepreneurs from Tier 2, Tier 3, and rural India. Through AI-driven co-pilots, education programs, grassroots startup challenges, documentary storytelling, and funding support, we are rewriting the future of Bharat’s entrepreneurial landscape. At the heart of this movement lies powerful storytelling — stories that spark aspiration, build trust, and drive action across Bharat. About the Role: As the Content Lead , you will own the end-to-end content strategy across platforms — digital (social, YouTube, WhatsApp), owned (app, website,newsletters), and offline (events, bootcamps, community activations). You will craft narratives, launch campaigns, amplify founder voices, simplify learning, and build Bharat's next generation of dreamers and starters. This is a foundational leadership role blending creativity, strategy, execution, and Bharat-first thinking. Key Responsibilities Narrative Strategy: Define and own the master content narrative for Bharat Project — aspiration, action, and impact across all touchpoints. Content Planning & Calendar Management: Build and manage an integrated content calendar across WhatsApp, Instagram, YouTube, LinkedIn, app modules, and offline formats. Storytelling: Lead discovery and production of Bharat entrepreneur stories, founder journeys, community success spotlights, and Idea Sparks case studies. Social Media Leadership: Scale Bharat Project’s social presence through reels, carousels, shorts, memes, and regional storytelling strategies. Campaign Management: Conceptualize and execute thematic campaigns — e.g., “Hokar Nidar Shuru Kar” challenges, Idea of the Month series, Shuru-kar OTT promotions. Content Ops & Distribution: Build systems for content creation, curation, translation (Hindi + other languages), publishing, and reporting. Team Building: Hire and lead a high-agility content team — creators, writers, video editors, graphic designers, and regional content leads. Analytics and Insights: Track content performance, derive insights, iterate for reach, engagement, and community activation. What We’re Looking For 5 years of experience leading content strategy in media, startups, edtech, social impact, or brand storytelling. Deep understanding of Bharat audiences — Hindi-first, regional, mobile-first consumers. Strong creative instincts + structured planning ability. Hands-on experience with social platforms (Instagram, YouTube, WhatsApp, LinkedIn) and CMS tools. Ability to translate complex ideas into simple, human stories. Hindi proficiency mandatory; regional language capabilities a plus. High bias for action, storytelling obsession, love for grassroots entrepreneurship. Bonus Points If You Have built content brands or communities from scratch. Have experience with vernacular content marketing or influencer collaborations in Tier 2–3 India. Have worked across content formats — text, video, UGC, events, podcasts. Why Join Us? Mission-Driven Storytelling: Craft narratives that can change mindsets and futures across India. Zero to One Opportunity: Build Bharat Project’s voice, presence, and platform impact from the ground up. High Autonomy Culture: Operate like a founder within a founder-led mission. Career Defining: Create India’s first truly Bharat-first content brand for entrepreneurship. Skills: social media,content curation,content strategy,content creation,bharat audience understanding,cms tools,campaign management,team building,social media management,storytelling,analytics,content planning