Content Lead – The Bharat Project

About The Bharat Project :

The Bharat Project is YourStory’s bold, mission-first initiative to create 1 million entrepreneurs from Tier 2, Tier 3, and rural India.

Through AI-driven co-pilots, education programs, grassroots startup challenges, documentary storytelling, and funding support, we are rewriting the future of Bharat’s entrepreneurial landscape. At the heart of this movement lies

powerful storytelling

— stories that spark aspiration, build trust, and drive action across Bharat.

About the Role:

As the

Content Lead

, you will own the

end-to-end content strategy

across platforms — digital (social, YouTube, WhatsApp), owned (app, website,newsletters), and offline (events, bootcamps, community activations).You will craft narratives, launch campaigns, amplify founder voices, simplify learning, and build Bharat's next generation of dreamers and starters.This is a

foundational leadership role

blending creativity, strategy, execution, and Bharat-first thinking.

Key Responsibilities

• Narrative Strategy:
  

Define and own the master content narrative for Bharat Project — aspiration, action, and impact across all touchpoints.

• Content Planning & Calendar Management:
  

Build and manage an integrated content calendar across WhatsApp, Instagram, YouTube, LinkedIn, app modules, and offline formats.

• Storytelling:
  

Lead discovery and production of Bharat entrepreneur stories, founder journeys, community success spotlights, and Idea Sparks case studies.

• Social Media Leadership:
  

Scale Bharat Project’s social presence through reels, carousels, shorts, memes, and regional storytelling strategies.

• Campaign Management:
  

Conceptualize and execute thematic campaigns — e.g., “Hokar Nidar Shuru Kar” challenges, Idea of the Month series, Shuru-kar OTT promotions.

• Content Ops & Distribution:
  

Build systems for content creation, curation, translation (Hindi + other languages), publishing, and reporting.

• Team Building:
  

Hire and lead a high-agility content team — creators, writers, video editors, graphic designers, and regional content leads.

• Analytics and Insights:
  

Track content performance, derive insights, iterate for reach, engagement, and community activation.

What We’re Looking For

• 5 years of experience leading content strategy in media, startups, edtech, social impact, or brand storytelling.
• Deep understanding of Bharat audiences — Hindi-first, regional, mobile-first consumers.
• Strong creative instincts + structured planning ability.
• Hands-on experience with social platforms (Instagram, YouTube, WhatsApp, LinkedIn) and CMS tools.
• Ability to translate complex ideas into simple, human stories.
• Hindi proficiency mandatory; regional language capabilities a plus.
• High bias for action, storytelling obsession, love for grassroots entrepreneurship.
  

Bonus Points If You

• Have built content brands or communities from scratch.
• Have experience with vernacular content marketing or influencer collaborations in Tier 2–3 India.
• Have worked across content formats — text, video, UGC, events, podcasts.
  

Why Join Us?

• Mission-Driven Storytelling: Craft narratives that can change mindsets and futures across India.
• Zero to One Opportunity: Build Bharat Project’s voice, presence, and platform impact from the ground up.
• High Autonomy Culture: Operate like a founder within a founder-led mission.
• Career Defining: Create India’s first truly Bharat-first content brand for entrepreneurship.
  

Skills: social media,content curation,content strategy,content creation,bharat audience understanding,cms tools,campaign management,team building,social media management,storytelling,analytics,content planning